Subway Advertising

Introduction of outdoor advertising types

*Spotlight billboard

Billboards equipped with spotlights or other lighting equipment around the billboard are called spotlight billboards. It is characterized by its beautiful appearance, excellent lighting effect at night, and the ability to clearly see the advertising message.

*Neon billboard

Bent by neon tubes into text or patterns, with different colors of neon tubes made of colorful colors. More with electronic control of the flashing form to increase the sense of dynamism, the night effect of strong visual impact.

*Single column billboards (referred to as single column)

Billboards placed on the ad hoc support columns, column T-type or P-type for more, advertising devices set up on highways, major traffic arteries and other places, facing the dense traffic and pedestrian flow. Ordinary use of the size of 6 meters high X 18 meters wide, mainly with spotlights for lighting equipment.

*Large light box

Placed on the outside walls of buildings, roofs or podiums and other advertising locations, colorful billboards during the day, the night lights become "inside the light" light box advertising. Light box advertising lighting effect is better, but maintenance is more difficult than spotlight billboards, and the lamps used are easier to wear and tear.

*Marquee billboard

Set in the public **** car shelter outdoor media. The light box is the main form of expression. The advertisements arranged on this type of media are mainly for mass consumer products. It is possible to buy multiple kiosk advertising spaces individually or in a network to achieve a wider coverage or even cover multiple cities.

*Metro Advertising

All kinds of advertisements set up in the metro are collectively called metro advertising. Its forms include twelve-seal light boxes, four-seal channel posters, special bit light boxes, escalators, posters in the car, etc.. It is characterized by concentrated flow of people, high degree of attention, and can increase product awareness. It can be purchased individually or in network style.

*Bus advertising

Bus belongs to the mobile media, the form of expression for the whole body painting and the body on both sides of the banner boards, etc., which is characterized by a wide range of contacts, high coverage, can be selected according to the target audience objects to the route or area. Can be released individually or in the form of network purchase.

*Airport Advertising

Billboards set up around and inside airports. Generally targeting audiences with higher levels and incomes, such as businessmen and outbound travelers.

*Train station advertising

The advertising form set up in the train station area, the main target audience for travelers from all over the world, characterized by high traffic flow and can cover the adjacent areas. Its advertising forms include light boxes, electronic screens, spotlight billboards, triple flips, and so on.

*Other single media

1. Wall

Outdoor advertising on the outside wall of the building, the use of walls to post large posters, posters, decorative flags and so on. The main purpose is to publicize products and promote corporate image.

2. Three-sided flip

Three-sided flip is one of the more expensive outdoor advertising devices. This device with three prisms, advertising screen content using spray paint, computer graphics or outdoor color instant stickers and other materials. Applicable to indoor and outdoor environment, when these prisms rotate, can be composed of three different advertising picture.

3. Non-illuminated billboards

Billboards without any lighting are called non-illuminated billboards. This type of advertising belongs to the early forms of advertising media, with the continuous development and renewal of outdoor media forms, will gradually be eliminated.

4. Electronic screen (including all electronic outdoor advertising media)

It is a relatively new form of outdoor advertising, common in modern cities. Controlled by computer, the advertising graphics or TV spots are inputted into the program, and colorful graphics and text are displayed on the screen in turn, which can show the goods of many different manufacturers and brands in a relatively short period of time, and has the characteristics of dynamism, versatility, novelty and chicness, and repeated broadcasting, which can arouse the great interest of the audience.

5. Venue advertising

Venue advertising can be said to be a product of the television era, mainly set up in the stadium around the competition venues, as well as large-scale assembly activities. Venue advertising is actually through the live audience and television broadcasts two ways to convey information, with the increasing attention of large-scale programs broadcast on television, venue advertising benefits have been greatly improved.

6. Inflatables modeling ads

Inflatables modeling ads are mostly used for product promotion and publicity. It can be categorized into long-term and temporary types, and can be used in exhibition venues, large-scale rallies, public relations activities, sports activities and other outdoor venues. Because of the shape of the object are generally more physical huge, unique design, color dazzling, to the audience have a strong appeal.

7. Road sign advertising

Public **** facilities (such as subway stations) or store location signs, can be reserved for advertising promotion.

*Other - online media

1. Sidewalk billboards

Billboards set up on both sides of the sidewalk allow pedestrians passing by to clearly see the advertising message.

2. Phone booths

Phone booths are generally set up in high-traffic areas or public **** place, passers-by have a high chance of contact, but need to be regularly maintained and kept clean to ensure that the advertising effect. At present, telephone booth advertisements are mainly for communications, beverages, food, electrical appliances and other advertisements. Different areas of the phone booth, advertising form and size are also different.

3. Newspaper reading board

In the newspaper reading board to open up advertising position, we call the newspaper reading board advertising. With the same nature as pavement advertising, can also be called "pavement reading board advertising".

4. Hanging advertising

Set up in front of the hotel, highway poles on both sides, made into light box advertising, road flag and other forms of advertising. This form of advertising has the advantages of easy production, direct, wide dissemination of information, but the advertising area is small. Hanging flags on lamp posts on both sides of the street, also known as road flag advertising, also belongs to a kind of hanging advertising. Usually, when advertisers organize large-scale activities or a promotional cycle, they often use road flag advertising to create a warm atmosphere and expand the exposure of the corporate logo and the theme of the event.