Traditional Culture Encyclopedia - Traditional festivals - The standard of market segmentation is
The standard of market segmentation is
1. Geographical features: Geographical features include regions, cities and communities. Consumers in different regions have different consumption needs and buying behaviors, so the influence of geographical factors on consumers should be considered when market segmentation is carried out.
2. Demographic characteristics: In addition to the mentioned factors such as age, gender, family life cycle, income, occupation and education, we should also consider demographic characteristics, such as race, nationality, language and culture.
3. Psychological characteristics and lifestyle: psychological characteristics and lifestyle include personal values, hobbies, social circles, entertainment activities, travel habits and other factors. Factors will affect consumers' consumption demand and purchase behavior, which is an important criterion for market segmentation.
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