Hebei traditional tag has several materials.

Design, printing and production of clothing tag

When it comes to clothing tags, we are no strangers. In terms of texture, the materials used to make the tag are mostly paper, plastic and metal. In addition, a new type of label made of holographic anti-counterfeiting material has appeared in recent years. Judging from its shape, it is more diverse: there are special shapes such as long strip, folded shape, circle, triangle and bag, which are really colorful and dazzling.

The design and printing of clothing tags are often exquisite and have a wide range of connotations. Although the tag of each clothing enterprise has its own characteristics, most of them are printed with the name, address, telephone number, zip code, logo and so on. Some enterprises are also printed with the nature of the company (such as Sino-foreign joint ventures, sole proprietorships, etc.). ); Other clothing manufacturers simply regard the small tag as a miniature "advertisement" and print photos of supermodels and beautiful women wearing their products on it, giving people a more intuitive feeling and making consumers have a deeper impression on their products, which has played a very good role in publicity and promotion; Some manufacturers, in order to thank consumers for buying their own products, often have to print the words of thanks and wishes on the tag, giving people a sense of intimacy; Some tags are more like "product instruction manual", because they are printed with not only what kind of fabric the product should use and its performance, but also the water temperature, washing method, cleaning agent to use and how to maintain it, which shows that manufacturers are very responsible to consumers. In addition, with the increasing prosperity of the clothing market, the competition is bound to be more intense. Some famous brand manufacturers have used various holographic anti-counterfeiting labels and bar codes to protect their products from counterfeit and shoddy products. This not only protects the interests of enterprises themselves, but also protects the rights and interests of consumers. * Although the clothing label is small, it is the link between fashion itself and consumers. It is the inevitable product of modern fashion culture, which plays a positive role in improving and protecting the reputation of clothing enterprises and promoting products. Therefore, it is more appropriate to compare tag to a famous fashion brand. But unfortunately, there are still quite a few clothing enterprises that don't know enough about this point, and even some famous domestic fashion brands have not registered their trademarks since their establishment, which gives speculators an opportunity. Once such products are counterfeited, they will not be protected by law.

The design, printing and production of clothing tags must be very particular, especially graphic design. It should be treated as a small print advertisement, and the following elements should be carefully considered: the necessary ingredients and washing instructions, especially the washing instructions, should not be too simple; Used for functional clothing, such as down jacket, plastic underwear, warm clothing, etc. , should have a detailed description, rather than simply using a few standard washing icons to reflect. Detailed explanation can reflect the company's responsible and considerate attitude towards customers; For complex instructions, you can use legends and even cartoons to make them vivid and innovative; You can use pictures appropriately, such as photos of famous models and beautiful women wearing products, giving people an intuitive feeling, making consumers have a deeper impression on brand products and playing a good role in publicity and promotion; Bar code has become the symbol of modern logistics. Supermarkets and large shopping malls require products to be labeled with bar codes, so don't forget to stick the bar codes on them. In the use of bar codes and commodity classification, we must be scientific and reasonable, and we can't code them casually; Relevant certification marks, such as IS0900 1/9002, environmental protection IS0 14000, cotton label, pure wool label, European green label OEKO-tex standard100, European ecological label E-Co- 1Abel, etc. , should be actively suspended to reflect the product quality characteristics and reflect the enterprise. With the increasing prosperity of the clothing market, the competition is bound to be more intense. For brands and famous brand manufacturers, in order to protect their products from counterfeit and shoddy products, various anti-counterfeiting technologies can be used, which not only protects the interests of enterprises themselves, but also protects the rights and interests of consumers. Printing words of thanks and wishes gives people a sense of intimacy. It is best to match simple and elegant poems to impress consumers' hearts; According to the season, consumers and product characteristics, the tag is designed into a collection that consumers like, cherish and appreciate, such as calendars, bookmarks and greeting cards, and becomes a lasting advertisement.