When you go shopping you often see long lines at the snack bar, is it really that good?

Everyone has a queue experience, queuing to buy things, etc., the United States has conducted a survey of queuing, found that the average annual year is 117 hours. With the development of the domestic economy, more and more queuing for consumption phenomenon. Some people queuing to buy Apple phones, some people queuing to buy limited edition basketball shoes, but we are more commonly used, called queue meal!

I believe we all have had such a time, dining out, are hesitant to eat which is good? Suddenly saw a store in front of a long line, how many people immediately decided: on this la ~ because there is a logic in telling us that so many people waiting in line to eat it, must be a very good reputation business well! But what's the truth? Not necessarily.

For businessmen, making consumers wait a little not only doesn't counter their enthusiasm, but greatly increases it, and long lines, in their view, are the best advertising. It is a behavioral principle: the more you need, the more people, people are full of expectations. Many restaurants use this psychology to entice customers to line up in pre-dinner queues or even hire temporary workers to line up. As you know, there is a routine for restaurants trying to stand out in this fierce competition! Many brilliant net red restaurants have the practice of "hiring people to queue", the purpose is to create a very popular illusion, to show you a restaurant at the door, even if the old customers have been evaluating the restaurant does not fear, at least you can attract a group of new customers, after all, there are many more and many more people eating now.

But for some small restaurants, employers are lined up or some investment is greater than the output. It does not matter, do not hire people so you can make the team. Within the range of customers acceptable, appropriate to extend the time or provide some "queuing services", such as free WiFi, drinks, snacks, and even board games. Many people are willing to queue. On the one hand, it's for the expectation of food. On the other hand, it's more than half the meal. It's a family gathering of friends. It doesn't detract from the chatty social relationships between the queues, and it doesn't matter if an advantage is needed. How about. So the fact that there is no significant relationship with the reality of the restaurant's fame, but marketing means that, while not excluded, the restaurant is not excluded