What is the development status of snail powder enterprises now?

The snail powder market has gradually developed, and various enterprises have entered the market one after another.

-The rise of early snail powder giants

Although there are many brands of snail powder, they are basically based on soup base. Therefore, the homogenization of snail powder products has always been a serious problem. Among the early brands of snail powder, Liuzhou snail powder, represented by Haohuan snail, snail overlord and Xi snail club, sold the best. Snail powder was originally a famous local snack in Liuzhou. The three brands of Haohuan Snail, Snail Overlord and Snail Club are old-fashioned snail powder in Liuzhou, with the most authentic taste, cheap price, good market reputation and more loyal users.

According to public data, before Li Ziqi and other new brands entered the market, among the pre-snail powder 10 brands, Haohuan Snail, Snail Overlord and Snail Club occupied 88% of the market share of the whole industry, forming a "three-legged" situation.

-Li Zikai and other new players began to lay out.

With the promotion of popularity, the market scale of snail powder continues to expand, attracting more and more new players to grab cakes. 2065438+August 2009, Li officially launched his own brand of snail powder category. At the Tmall flagship store in Li Ziqi, the current sales volume is "Li Ziqi snail powder". According to the product introduction, the price of this snail powder before 6 18 was 39.7 yuan /3 bags, and the monthly sales reached1340,000. Roughly estimated, the monthly income of this product alone reached 531980,000 yuan.

Besides Li Zikai, snack food brands such as Baijia, Hai Zi Pot, Liangpin Shop and Three Squirrels have also entered this field. In June, 2020, 165438+ 10, a cup of snail powder was added to Wangwang Aiyou Q rice noodle series.

-Cross-industry layout of some enterprises

In 2020, some enterprises began to lay out the snail powder market across industries. In July 2020, Wuling Automobile officially announced the launch of Wuling snail powder, and the limited edition was called Lamborghini in snail powder. 202 1 1 17, Guangxi Petroleum Branch of Sinopec held a press conference to officially launch its own brand "Easy Sister Snail Powder". Sinopec said that Sister Yi's snail powder will be put on shelves in nearly 30,000 convenience stores in Yi Jie, and will be sold by self-management and direct mail. On April 6th, 20021year, China Petroleum launched a new product of snail powder, and simultaneously launched its own brand "Snail Fragrant for Guests".

The industry believes that the oil giant's cross-border layout of snail powder is not only to expand the layout of non-oil business, but also to take a fancy to the vast space and huge flow of snail powder market. Petrochina and Sinopec have large gas station networks and great convenience store business potential. Selling some popular snacks can expand the income space.

-For more industry-related data, please refer to Prospective Industry Research Institute's Analysis Report on Consumer Demand and Investment Strategic Planning of China Snack Food Industry.