Please introduce the freight forwarding business marketing model?

First of all, from the point of view of service, the two are on the same path. The essence of logistics is to give the demanders the best service on the basis of reasonable cost; while the purpose of marketing is to meet the needs of consumers in a timely and efficient manner and to promote the realization of the added value of products.

Secondly, from the competition point of view, the two influence and promote each other. The economic value of modern logistics for enterprises is mainly reflected in the reduction of logistics costs and the realization of corporate competitive strategy. In the context of the globalization of the economy is emerging, the main mode of competition is no longer between enterprises alone, nor is it a country's regional competition, the competition has evolved into the world stage between the supply chain competition. Therefore, supply chain management is increasingly becoming a hot spot of concern. Among them, logistics management plays a pivotal role. In the form of strategic outsourcing, the resources, capabilities and technologies of the fourth-party logistics enterprises and from the third-party logistics enterprises have been organically combined, in addition to the contract or agreement on the management of the issue, almost all logistics functions are entrusted to the alliance composed of the two. The resulting logistics network structure not only affects the speed, quality, cost and timeliness of logistics in the supply chain, but also decisively affects the procurement of raw materials and product distribution channels are efficient to meet the smooth realization of the value of the product.

And on the other hand, when the trend of globalization is intensifying, the technical differences in product design, production, packaging and distribution become smaller. In addition, with e-commerce fast on the business stage, and become a major business model, price and other information is becoming more transparent, and the customer's sense of initiative has become strong, personalized demand is growing rapidly. Such an environment requires enterprises to focus on building their core competitiveness and differentiating themselves from the competition. Such a competitive strategy and marketing strategy and changes in the form of modern logistics has put forward extremely high requirements, the requirements of modern logistics can provide customization, integration, agility, electronic services, and corporate marketing strategy to closely match.

There is an essential link between logistics and marketing, in the process of satisfying the demanders, in order to improve customer satisfaction, their own competitiveness, expanding market share and other objectives of the realization of logistics and marketing influence each other and promote, *** with the pursuit of the ultimate interests of enterprises.

The impact of the rise of modern logistics on marketing

1, logistics planning is an important part of marketing strategy

Marketing emphasizes the right place and the right time, at the right price to provide the right goods to the target market, to meet the needs of customers [3]. And from the perspective of the function of logistics, the mission of logistics is to deliver the right goods, at the right time, in the right quantity, in the right way, at the right price, at the right quality, to the right place, to complete the flow of entities and to meet the requirements of customers. Therefore, whether the product to meet the market in a timely manner, depending on the logistics of the links in the operational efficiency; whether the product can have a price advantage, increase competitiveness, depending on the logistics management is efficient, reasonable, reduce duplication and useless activities; product distribution channels whether to build a reasonable and smooth, depending on the transaction between the two sides of the logistics network, the level of facilities and equipment, and technical capabilities. Thus, logistics planning is also an important part of marketing strategy, can not be simply interpreted as a logistical service role.

2, logistics services in the marketing implementation of the whole process

Philip Kotler, the father of modern marketing, marketing is the individual and the group through the creation of products and value, and exchange with others has been to obtain the desired social and management process. Definition highlights the need, desire and demand; products; value, satisfaction and quality; exchange, transactions and relationships and the market several core concepts, which logistics management requirements for the realization of the value of the product throughout the service, such as purchasing, storage, packaging and transportation and the whole process of information provision and utilization.

First of all, logistics to provide accurate inventory and production in the system to assist in market forecasting, in the enterprise issued procurement requirements, combined with production planning, timely procurement of raw materials and components into the warehouse; secondly, in the production process to provide a fast and accurate group of disk distribution supply in the production line; will be a reasonable warehousing of finished products, and finally according to the requirements of the customer order, the logistics department or enterprise rational planning of transportation and delivery Finally, according to the requirements of customer orders, the logistics department or enterprise can reasonably plan the transportation and distribution routes, adopt reasonable transportation methods, optimize the deployment of vehicles and routes, and satisfy the market demand at a reasonable cost. At the same time, with the changes in consumer demand, the logistics system will provide consumers with a series of value-added services to improve customer satisfaction, such as providing goods delivery throughout the query and tracking services, the use of data accumulation and collation of customer demand forecasting, providing consulting support, freight forwarding services; with the development of the fourth-party logistics, but also to provide customers with an integrated supply chain solutions, and the third-party logistics enterprise management, human resources, technology and business development. Third-party logistics enterprise management, manpower, technology, facilities and equipment and other logistics resources integration and optimization, reconstruction of the organizational structure, optimize the operating process of the customer logistics decision-making consulting services.

In such a process, the level of logistics decision-making determines whether the enterprise procurement is reasonable, whether the flow of raw materials and finished products in the various sectors of the benefits of the reverse phenomenon, the delivery period and its length of the competitive advantage and other key issues affecting the economic efficiency of enterprises and customer satisfaction. Scientific and reasonable logistics strategy largely increases the marketing strategy to implement the effect of reducing the marketing costs of enterprises.

3, the rise of modern logistics to promote the development of marketing

Entering the new century, computers, communications and network technology, rapid development of e-commerce, network marketing and other new business models to promote the formation of global economic integration. People's understanding of logistics has evolved from the initial concept of heat to the depth of mining its true significance as the "third source of corporate profits. Logistics services from the traditional form of logistics development to third-party logistics, fourth-party, fifth-party, the scope of services from the enterprise's warehousing or transportation department for the development of the enterprise's subsystems, to the present day, including the entire supply chain of all members of the enterprise's integration and coordination of the controllers.

Modern logistics tends to be systematic, in the standardization of facilities and equipment, packaging standardization and automation of warehousing, transportation rationalization, processing and distribution integration, information management network based on the level of logistics management has been greatly improved. From the enterprise or supply chain overall benefit, through fast, accurate information **** enjoy, develop optimized scheduling program, smooth connection between the links to ensure logistics efficiency, effectively reduce the rate of cargo loss and cargo difference, improve the quality of service, so that the value of the goods to quickly realize the purpose of marketing fit.

The rapid advancement of the level of logistics technology has also greatly increased the flexibility of the adjustment of marketing strategy, efficient logistics activities can quickly adapt to the adjustment of enterprise procurement, sales and supply; at the same time, network technology, container transportation, electronic data interchange (EDI), electronic ordering systems and global positioning system (GPS) and other advanced technologies in the logistics system is widely used, but also expand the scope of the the scope of marketing.

"Soldiers are not always in the right situation, and water is not always in the right shape." Marketing concepts have evolved from the 4P theory, which aims at meeting market demand, to the 4C theory, which aims at pursuing customer satisfaction. in the 21st century, Elliot Attenborough put forward the 4R marketing theory, which aims at establishing customer loyalty, and it can be seen that in order to be invincible in the fierce market competition, it is important to set up the concept of "customer first". The importance of the concept of "customer first".

Therefore, in the enterprise activities, marketing and logistics are inseparable. Fierce market competition and price, technology and other increasingly transparent, differentiated services become the core competitiveness of enterprises. Marketing for the enterprise to correctly analyze the market, to find a breakthrough; perfect logistics system for the successful implementation of the marketing strategy to escort, it can be said that marketing and logistics with the competitiveness of the two aspects of the enterprise, indispensable, complementary.