What are the advantages and disadvantages of the traditional offline intermediary agent marketing model, and the network marketing model of their respective advantages and disadvantages

Network marketing is more fun than traditional marketing, more specific and seductive, but definitely not hysterical, random, which has methods and techniques, and more details and experience. Through the author's years of research and practice, "sales force" as the fundamental, "influence" as the principle, "communication" as the goal of active exploration, so that it becomes a systematic marketing The company's strategy is to make it a systematic marketing strategy.

According to the understanding of marketing theory, all forms of marketing are for the purpose of service - enterprise development is the fundamental purpose of the enterprise, network marketing in the country is in a relatively developed stage, more opportunities, low cost, flexible form, for small and medium-sized enterprises is the stage of unlimited opportunities, for large enterprises is very useful! position.

Network marketing is effective, mainly from the following aspects of measurement-

One, the establishment of the appropriate visibility. Visibility is the golden rule for small and medium-sized enterprises, no visibility is difficult to obtain recognition, the initial purpose of all means of advertising is to establish a reputation, the network has just this advantage.

Two, the ability to quickly establish certain sales channels. The establishment of sales channels or dealers looking for have entered the database era, the best database management, of course, from the computer age, so with the help of appropriate network marketing tools is an effective way to open the market.

Three, customer interest and attention to the company and products. Internet advertising has a number of features, including its readability, interactivity and comprehensiveness of information, customers in the inter-network can be a good understanding of the enterprise, while the enterprise can also be through the network to understand the psychology of your customers, which are the most favorable resources for the future market.

Four, suitable for long-term operation. Network marketing and technology-related, and network development is more directly related. As more people enter the Internet world, network marketing tomorrow will be worth looking forward to, so network marketing is the absolute sunrise media, but also enterprises should learn the reality and the road ahead.

Network marketing is fast and interactive, low cost, good results, but also pay attention to some points, can not be because of saving money on the wrong road-

One, choose a major way to continue. The network world is endless, each marketing approach will have its reasonable place, the key is based on the actual situation of the enterprise network marketing. For example, the forum marketing of digital products, link marketing promotion of small sites are worthy of recognition. Network media from the principle of endless, just a small website can put down the CCTV advertising for several months, such a spatial advantage is the traditional media can never be compared, as long as the direction of the correct, it should be bold to practice and promote;

Two, do not be afraid of the voices of the opposition, but once there is a deliberate distortion of the water to be stirred up immediately. The network, no matter how virtual, are by the server and space providers, so as a business, as long as you grasp the key several links and the general direction, the controversy for the enterprise is not a bad thing. Why is Sister Furong red? Why Hu Ge became famous overnight? Why did Hooligan Yan subvert the Internet? All because of the controversy, controversy belongs to the news events, the more controversy will be more drama, watching the netizens in the minority, topic marketing is from the "dissent" to start;

Three, professional matters managed by specialists. Network marketing requires deep knowledge of the network, a wealth of network experience and even professional technology, so for the layman, the Internet is a strange thing, but also a bad thing to understand, such as taking GIF, FLASH, for the designers simple can not be more simple, but for the layman that is the risk of the sky, insurmountable, so the planning, design, technology, and more types of personnel must be a clear division of labor, a person responsible for;

Three, professional matters specializing in management. Specialized;

Four, network marketing to have continuity. Network marketing is a large enterprise marketing supplement, but also a small business winning formula, as a low-cost marketing exploration, network marketing should pay more attention to long-term and lasting, in the process of practice and summarize the accumulation, in order to find out the marketing approach that suits you. Never because of the huge amount of information on the network, the short-term effect of the difficult to measure the charm and potential of network marketing neglect;

Fifth, the grasp of corporate culture. The network is a hodgepodge, but also a slaughterhouse, where there are a variety of voices, more sudden events and elusive crowd.

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