Tencent START cloud game and TCL reached the first corporate cooperation to create the ultimate gaming experience for players

November 29, TCL and Tencent START cloud game joint laboratory establishment ceremony was held in Shenzhen. TCL Industrial pan-intelligent screen BU deputy general manager Chen Zhanyuan, TCL Industrial software engineering center general manager Wang Weiyuan, Tencent START cloud game general manager Yang Wei, Tencent START cloud game technology responsible person Wei Xue attended the event and unveiled the plaque for the laboratory.

With the maturity of cloud computing and big data and other new generation of information technology, the cloud game ushered in the rapid development. 2021 is the big year of the smart screen cloud game. TCL and Tencent's cooperation started in April 2020, and in the past one year or so, TCL has explored many possibilities of the big-screen cloud game in the past from the dimensions of equipment adaption, technology upgrading, experience optimization, and has been in the forefront of the industry in the aspects of hardware, content, interactive experience, and so on. In the past year, TCL has explored many possibilities of big-screen cloud games from multiple dimensions such as device adaptation, technology upgrading, experience optimization, etc., and has been in the forefront of the industry in hardware, content, interactive experience, etc., and has achieved new breakthroughs, winning users and reputation with quality.

From the past year or so, cloud gaming has the amazing potential to enhance the stickiness of big screen users. The TCL and Tencent joint laboratory based on TCL comprehensive platform and technical capabilities, as well as Tencent START industry-leading cloud virtual, audio and video technology and game resources capabilities, the two sides will be the depth of synergistic innovation, wireless connection, codecs, end of the cloud synergistic and system customization optimization and other aspects of the depth of the cooperation, *** with the excavation of cloud games on the big screen potential, to create the ultimate cloud games for the consumer experience.

Currently, Tencent is working to develop a new generation of cloud gaming solutions for consumers.

At present, the Tencent START application has been launched on the majority of TCL's new and old models, in September this year, TCL became the first START cloud game four-star certified manufacturers, of which four reached four-star certification, 28 reached three-star certification, the certification process continues to advance. START is the TOP3 game-related application on TCL, with a cumulative user base of 100W+ and a monthly activity of 33W+ in recent months. Over the past year or so, TCL and Tencent have gained users and reputation by virtue of their excellent quality. The successful creation of all the fine products is undoubtedly the result of the strong combination of TCL and Tencent.

TCL focuses on the development of core technologies. In response to the industry's "Android devices using Linux fair scheduling strategy industry problems, Android low memory caused by the lagging problem, GPU load calculation is not timely, the more the device is used the more card problems" and other four major problems, TCL put forward targeted solutions to achieve a full range of technological enhancements, so that players can get a smooth game experience. The TCL is the only company in the world that can offer a full range of technology enhancements to enable gamers to get a smooth gaming experience.

As a world-renowned TV manufacturer and large-screen leader, TCL is constantly refining its smart-screen manufacturing technology. In terms of picture quality, TCL as a global quantum dot technology pioneer, launched the sixth generation of primary color quantum dots, opened up the big screen "picture quality" pattern, become synonymous with one billion colors, while the development of quantum dots Zhi screen dedicated Phantom Lilon picture chip, Q picture engine to create a real quantum dot Zhi screen, to achieve the first quantum dot market share. At the same time, in-depth study of the "next generation of display technology Mini LED" to make the big screen with higher brightness, higher contrast and better color, greatly enhancing the game experience of players.

In terms of sound quality, TCL and the top acoustic brand Anqiao deep cooperation, equipped with Hi-Fi audio, and realize the Dolby full scene sound, to bring users an immersive experience. In terms of appearance, it is an industry-leading industrial and innovative design. tCL has harvested eight awards in one go at the 68th iF Industrial Design Award in Germany, and the full-scene intelligent system UI5.0 has won the German Red Dot Design Award.

In the hardware configuration that many game players focus on, TCL is a triple 120Hz refresh rate: 120Hz decoding chip, 120Hz 8K screen, 120Hz MEMC. with AI split wide-angle camera, 2.4/5GWIFI, Bluetooth 5.0 and other high-end configurations. Backed by Huaxing Optoelectronics, TCL can even achieve a high refresh rate of 240Hz, which perfectly meets the gaming needs of gamers and brings gamers the ultimate smooth experience.

START Cloud Gaming focuses on full-scene technology. Ultra-low latency network optimization, edge deployment, near-access, high-efficiency codec technology, lossless sandbox technology, and self-developed cloud game servers all allow START cloud games to have a gaming experience that exceeds that of ordinary TVs. Currently, the subjective quality of START's picture quality is close to or even exceeds that of PS5 for certain games, and the latency of START's 4-star certified TVs is much lower than that of PS5, close to that of Xbos Series X, and comparable to that of current-generation consoles.

TCL, as a big country brand, has become the first brand in the industry to realize the establishment of a joint lab with Cloud Gaming by daring to be the first to innovate in technology. TCL hopes to create a real Z-era gaming TV together with Tencent START Cloud Gaming - TCL & Tencent Cloud Gaming TCL & Tencent Cloud Gaming co-branded game TV, Tencent Cloud Gaming resources TCL exclusive debut, dual Laucher (game homepage), professional game mode, standard handle, Tencent Cloud Gaming 4-star certification and other multiple player benefits, for game players to create the ultimate gaming experience, to create living room gaming vanguard labeling, to lead the way of young people's lifestyles.

As the first cloud game joint lab in the big screen industry, the joint lab of TCL and Tencent START Cloud Game is expected to bring new opportunities in the fields of big game screens and professional game system construction.