Traditional Culture Encyclopedia - Traditional festivals - How to open a good mom and pop store? Open a mom and pop store tips
How to open a good mom and pop store? Open a mom and pop store tips
Tips are as follows:
1, open a mom-and-pop store is not a guarantee that you will be successful; it is recommended that you can start from a small store, within a hundred thousand would be best, you must put your ideas into action immediately, out of the way with the supplier to communicate with more, perhaps they can give you a good way.
2, open mom and pop store businessman no breaks, you must be open every day until late, until people think: "your store has always always been someone, we can always come to buy goods".
3, open mom and pop store you decorate in any way for guests to come in and buy merchandise, not for rest, not to mention activities. Be sure to decorate from the guest's point of view. Usually good brands will design their own decoration counter for the guests, so that there are many good ways to learn from the past.
4, open mother and baby store to choose a good brand, we must look at the quality of this product and brand and style, clearly know which is to attract guests to the brand (but no profit), which is to create profit products. Usually bad manufacturers send goods will be very messy, because their warehouse management is problematic.
5, open mom and pop store is good at calculating, must understand the sales volume of each product, control which products are better, why good? How much inventory should I put in the store? You can install and use the next fly butterfly mother and baby store management software, let the computer to help you manage, not only is not easy to make mistakes, but also save labor costs, but also to facilitate the statistics and analysis of sales data, to grasp the sales trend. Butterfly mother and baby store software support barcode scanner gun, small ticket printer, money box, membership card points, discounts, pre-charge and payment, member birthday software automatically send blessings SMS.
Can be a key to check any specified time (for example: daily, monthly, yearly) specified commodity sales, profit, inventory, total amount of inventory, commission, commodity expiration information and so on. Also gives the mother and baby store special commodity bar code and price library (more than 10,000 kinds of commodity information), you do not have to enter one by one, directly into the use. The software is divided into stand-alone version, chain version.
6, open mother and child store to choose a good address, investigate the neighborhood housing prices, general local housing prices refractive local spending power, even if there is some potential demand for the project has not been developed, the reason may also be subject to the overall level of the local economy and the purchasing power of the residents of the limitations; investigation of the district's residents in which the age group to which the majority of the stages of the marriage of young people in recent years, the family of three, and will probably be How many families of three were born, whether the consumer base is stable and so on.
The number of people and the composition of households can be determined by the number of households and census data on file at the street offices and police stations in the area where the site is located. Family members of different ages will also have different needs for goods, for example, the aging family shopping for the purchase of health care products, fitness products, nutritional food, etc.; while families with children focus on investing in children's food, toys and so on.
This will be able to see how much consumption potential in this area of maternal and child supplies; generally in the opening of maternal and child supplies store to choose the location, to carefully determine the flow of pedestrians passing through the location, which is the future of the store's customer traffic. The size of the flow of people with the number of people on and off the train at the location has a greater relationship. And according to the age structure of customers entering and leaving the station, you can understand the needs of customers of different ages.
Expanded:
Today's market is highly competitive, customers are maturing, and the art of selling is on the rise. Store Selling Skills" goes from analyzing the customer's needs and making the customer desire to buy, to handling customer objections and making the customer happy with the purchase. It details the experiences and cases of store sales techniques, and teaches all kinds of business secrets without reservation. Through the humor and chic cartoon show "read the heart" "icebreaker" "dissolve" "deal" this whole set of sales The book is a great example of how the concept of the "Icebreaker" can be used in a variety of ways, and how it can be used in a variety of ways to help you achieve your goals!
? Merchandise display technology
1, the first role of the store display -- sensory
We first entered a brand of stores, the image of the store represents the image of the brand, a door, the first big feeling is the whole layout, and then the whole store in the color of the clothing, followed by a series of colors, the last is the style. Therefore, if the store display is not good, then a door is very messy feeling can not start, then you need to display very well, so that the store to form a sense of quality.
2, the second role of the store display - "shopping guide"
A batch of clothing shipped to the store, not simply hang up, not simply in accordance with the style, the series of color classification hang up can be, if so, that would lose the display of one of the biggest role - shopping guide.
The role of shopping guide in store operations is very important, such as some small stores in the doorway hanging "full range of clothing from 50% off" sign, you are attracted all the way over, when you enter the store found at the door is the lowest discount, the more you go in the lower the discount rate, this is the simplest display shopping guide, the role of the real! The role of the guide should be in the case of no discount to induce customers to maximize the shopping.
For example: when you enter a store to buy a T-shirt, turn around and finally see a suitable, tried to decide to buy, then found a T-shirt next to a pair of pants is very good, very suitable for you to buy this T-shirt with, it is estimated that you will buy, because this T-shirt you are very satisfied with this pair of pants is so suitable for matching, who also want things to be perfect.
Baidu Encyclopedia: Shop Sales Techniques
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