What professional skills do new media operation supervisors need to master

We don't talk about the theory, only the hard core skills of new media operation,

First of all, the ability to say the figurative:

A copywriting skills

For a new media operationer, all the work almost all rely on copywriting to unfold, the pressure will not be able to write a copy, will be the recruiter directly Passed off; copywriting skills are poor, it will be mixed up with the tough. For those who are new to the industry, you can't be a copywriter, but you must be able to write.

Early or new media operation specialists, the daily work is to output content, length, genre almost no limit: about the brand's public relations articles, to promote the product product copy, as well as the organization of activities, and fans interact with the words of the e-posters on the sentence copy ......

On the subject of writing Copywriting, we are all very afraid, at first also feel that they will not write is not this piece of material, and even therefore want to give up this road, but in fact, work will find that copywriting is not equal to the article, the college entrance examination essay people may not be able to write a good copywriter; and did not read a lot of books are also likely to write the effect of a good copywriter.

Because the article is for the reader to appreciate let the reader read, and copywriting is to let yourself reach their own goals of the tool.

Let's take an analogy, two kinds of copy

Mobile phone: precision craftsmanship, like a work of art, detailed and moving

iPod: large capacity, 4G memory, put 1,000 songs in your pocket

The former is rhetorically brilliant, but do you understand what it is talking about? The latter is just plain talk, but with real data to put the benefits in front of your eyes, consumers can't help but be impressed.

In a word, you are not a writer, your copy can make the user understand on the line. So don't be intimidated by copywriting in the beginning.

How to get copywriting skills?

1. learn from other people's experience, less detour, you can in the Netease cloud classroom, Tencent open class, Himalayas these platforms to search

2. own more practice, listen to a thousand lessons, read a hundred books are not as good as their own actual write an article

Just do new media operation, original 3 weekly 3000 words + The first time I saw this, I was able to get a good deal on a new article, and I was able to get a good deal on a new article, and I was able to get a good deal on a new article.

B Self-media platform operation

New media operation, in the end, is the operation of new media platforms, is to help the company to manage, maintain the major self-media platforms, such as WeChat public, Weibo, Zhihu, Shake voice, Jane book, Baike number, Douban, Sohu number these.

We have to master the background of these platforms is how to operate, what are their rules, is how a play. Take Jitterbug for example, what type of video is more popular with users on Jitterbug? What kind of data standards do the videos you post meet in order to be pushed and exposed by the platform itself?

How do you learn?

The skills in the operation part of the platform are very easy to get, Baidu has all of them. Frequent Internet users can quickly learn, you can register yourself a public number, hundred or so, while learning to operate.

This part of the platform operation rules is relatively difficult, and also need time to experience, in the actual operation of the process of mastering. It is recommended to add some discussion and exchange groups, and ask more professional operation partners.

C Activity planning

Every Internet company, more or less will have to do activities, online and offline (online more), for example, to small, WeChat public number message book activities; to large, the company's anniversary, give back to the old users.

And these activities, new media operations will certainly be involved. If it's a small company, I'm afraid that a new media operation will take on all the planning, organizing, and reviewing work; if the company is large and has enough staff, and the scale of the event is large, the new media operation may be responsible for just one part, such as publicity.

D Communication skills

New media operation, the object of the work is people, people are ever-changing, so this position is not easy to be replaced by machines, artificial intelligence, but also exercise your comprehensive ability in all aspects.

To come back to the communication ability here, the requirement is how to express so that the other party quickly, ruthlessly and accurately understand your meaning; how to persuade the other party, so that he follows your guidance to the next step.

The object is divided into two categories:

Colleagues, bosses, here emphasizes the team synergy, everyone's time is very valuable, no one is willing to listen to a person to say half a day, but did not understand anything.

Then the user, in addition to letting the user quickly get your meaning, your expression should also have the charm, so that the user to follow your thoughts, in accordance with your purpose to carry out the next step of the charm of the action.

E Data analysis ability

A standardized Internet company, the leaders will never shoot the head to make decisions, all things take data to speak.

Data thinking should be carried through to all aspects of the work.

For example, how do you know what to do next? Data feedback is needed.

Wrote an article to put on today's headlines, the number of readers is only 3K, while the company's average number is 6K, then I can know that I wrote this article is not good, then it is necessary to adjust the content, or the type of copy.

In addition, you can also look at the number of comments, to see people with you this article production did not produce emotional **** Ming; can also be through the number of likes, to see the user's recognition of you.

For example, if you want to apply for funding to test a new project, take out the data from previous similar projects and analyze them so that your superiors can allocate money to you.

In short, the new media operation is based on data feedback to do things.

Then again, the abstract ability,

A sense of network

The sense of network is frankly a kind of feeling, can only be imagined and can not be said, so I think this kind of ability is more abstract.

The carrier of new media operation is the Internet, and the sense of network is very important.

Why do we need a sense of network? New media operations often have to rub hot to write copy, planning activities, we need to know the current market popular network terms, popular terrain, popular creative activities, to give themselves reference, all of these need to network sense.

And dealing with users also need to network sense, after all, the main consumer in the market is young people, is active in the Internet, you do not mix the Internet is very difficult to communicate with them, it is difficult to know how they think.

How to cultivate their own sense of network?

Previously, I was in the construction site for many years, almost living in isolation, and no time to surf the Internet, the sense of the Internet is 0, I am so cultivate their sense of the Internet.

1. Brush the microblogging hot list

The microblogging hot list on the hot frequency of updates, timely news, you can be the first to know the hot events.

Additionally, knowing what young people are concerned about and what everyone's pain points are can be applied to your copywriting.

2. Look at the headlines of WeChat tweets

By the headlines of these editors who really run WeChat, you can quickly get the expressions of young people.

3. Play with all the social software that people use nowadays

Jitterbug is on fire, so go to Jitterbug right away; Xiaohongshu has been gaining a lot of momentum lately, so even if you're a hanyou, you should go shopping.

4. Internet information sites

The following sites can be considered often look at, in the fine not in the more, it is recommended to brush when nothing, can help you see the form of the moment:

36kr

Tiger Sniff

B problem solving ability

Problem solving ability is the new media operation position of the core competitiveness. With this ability, whether we transfer to other kinds of operation or management, it is a big flash point.

Why? Because in the course of your work, you will encounter a variety of situations, a variety of circumstances, a variety of problems, it is impossible to ask your leadership in every detail, right? Besides, after working, you will find that there are few people around to lead you like a master, and it's all up to you to climb up and down the ladder.

And your growth and your progress will be in the process of solving problems.

And get this ability, the most important point is, brave to do, brave to try, do not know how to do? Do it first.

Thinking in place will never get you a solution.

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Presenting the tools you need to be a new media operator, I hope it will be useful to you