The audience of the livelihood program is mainly which groups

In recent years, people's livelihood news has shown great development at the same time, some of the problems such as vulgar content, superficiality, and only focus on negative subjects and other issues have also been exposed how to develop people's livelihood programs, that is, in addition to the establishment of a "people's livelihood content, the civilian perspective, people-oriented" in contrast to the requirements of the "audience-oriented", the television media should be in the study of the audience, to understand the audience on the more effort.

With the development of modern multimedia, the traditional news work puts forward new requirements and challenges, as an important type of news program, people's livelihood in the entire news dissemination system occupies a very important position, through the analysis of people's livelihood news audience groups, can further enhance the dissemination efficiency of people's livelihood news.

Audience refers to the receivers of information dissemination, including readers of newspapers and books, listeners of radio, viewers of movies and television, and netizens. Audience is a huge aggregate from a macro point of view, and embodied as people with rich social diversity from a micro point of view. And the audience group of livelihood programs is mainly the common people.

With the development of research, communication scholars have found that the audience is not a simple, passive receiver, nor is it homogeneous, different audiences will have different reactions to the same communication information, and the role of the audience in the process of communication is beginning to be emphasized.

And the characteristics of the audience really realize the transformation from the transmitter-centered theory to audience-centered theory is in the 1960s. Audience-centered researchers believe that the audience is the active agent of communication and the medium is the passive agent. The audience does not passively "receive" the message, but actively seeks the message for its own use. This is also known as audience-centered consciousness theory.