What are the profit models of O2O?

This is the most conventional and direct way to play, selling what you produce. Such as catering, hairdressing, retail and so on. A considerable number of traditional enterprises still play marketing channels, back-end systems and platforms, back-end and supply chains. And there is still a long way to go before the whole information chain can get through. It is more common in retail online stores or O2O enterprises with irregular services, which basically means what to sell and earn. For example, chain restaurants set up online ordering function, do catering and sell catering, and earn income by selling catering; For example, domestic enterprises do O2O, do domestic service, sell domestic service and earn money for domestic service. The Internet is more of an online sales channel.

2. Local life service

This kind of gameplay is more common in B2C e-commerce platforms or service information platforms. For example, Taobao and Tmall, selling goods or services, earn not the money at the C end, but the money at the B end (including Xiao B); Take-out, such as hungry, US group take-out, etc. , selling food and beverage takeout and collecting money from food and beverage merchants; As an information service platform, Dianping and 58 Tongcheng sell all kinds of goods and services, and the profit-making party comes from merchants. The biggest feature of these platforms is that they rely on users to be merchants.

3. Single point access to derivative services

Gradually extending this game is more common in long-term projects. For example, you see that search engines make money, but it is difficult to gain a foothold. 360 starts with free antivirus. When a large number of users install 360 anti-virus software, after a huge user group, 360 will launch its own browser at the right time, and 360 search will appear on the browser by default, thus grabbing a site of search engines. Although the share is not large, the foothold is enough.

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