What are the levels of sales channels?

According to the number of distribution channels in circulation, goods can be divided into direct channels. Direct selling channel refers to the channel type in which products are directly sold by manufacturers to consumers and users without the participation of middlemen. Such as door-to-door sales, TV direct sales, online direct sales, etc. Direct selling channel is the main way to sell industrial products, especially some large, special and complex technical products that need to provide special services. The advantages of direct channel are: for products with single use and complex technology, production can be arranged in a targeted manner to better meet the demand; Producers directly introduce products to consumers, so that consumers can master the performance, characteristics and usage of products; Because the direct selling channel does not go through intermediate links, it can reduce the circulation cost, grasp the price initiative and actively participate in the competition. However, the direct selling channel also has some shortcomings, such as the large investment and expenses of manufacturers in sales and the limited sales scope. Indirect channels. Indirect channel refers to the channel type in which products are sold to consumers and users through one or more commercial links. It is the main way to sell consumer goods, and many industrial products also use indirect channels. The advantages are: the intervention of middlemen reduces the number of transactions, saves the circulation cost and time, and reduces the product price; Middlemen focus on expanding the scope of circulation and product sales, while manufacturers can concentrate on production, which is beneficial to producers and consumers in the whole society. Its disadvantage is that the intervention of middlemen makes the communication between manufacturers and consumers inconvenient.