How to effectively manage and serve distributors and franchisees?

1. Set up an operation team of distributors. To do a good job in distribution, we must first have a distribution operation team, and the distribution operation team must have a distribution director. In addition, the distribution must be managed by a special person. It is necessary to provide training and services to dealers or franchisees, and take the initiative to contact and help them understand the products and brands to be promoted, as well as the policies and activities of the stores.

2. Managing Distributors Managing distributors specifically includes reviewing distributors, inviting distributors and managing distributors.

Communicate with dealers regularly, focus on commodity distribution and promotion plan, provide designated special prices for promotion on a regular basis, give promotion support to Taobao stores, keep abreast of dealer information, and cancel unqualified dealer qualifications in time.

Formulate the distribution policy of survival of the fittest and maximize the distribution platform in a limited number. Distinguish sources of goods, recruit dealers online and offline, and assign special personnel to guide, supervise and manage. Be sure to have the detailed contact information of the dealer and make a reasonable personality plan. Make statistics every month, every day and every week, such as what your dealers have done, what the effect is, which are the training targets and which are the key advertising spaces. Referring to the experience of offline channel management, consider making an additional reward plan.

3. Dealer training Do a good job in product training, design support, policy support and marketing cooperation for dealers; Some guidance can be given to the relevant design of distributors or dealers in the actual distribution process.