How can traditional media keep pace with emerging media?

I think the traditional media has become accustomed to the media governance concept, media operation mode and solidified mechanism system formed over the years. There is still no clear understanding and grasp of the core issues such as thinking mode, integration path and integration key in the era of mobile Internet.

Let me analyze it in detail.

First of all, I insist on content advantages and think that I belong to traditional media and have content advantages. So I put the ready-made content directly on APP, WeChat and Weibo, thinking that this way is integration, but I don't know that this road is wrong. Most traditional media fall into this category.

Secondly, the main business began to decline, thus looking for multi-industry support. That is, expanding other industries to obtain better income to support the main media. In some local newspapers, the advertising revenue dropped by 30% in 20 18, so they had to rely on diversified development, such as developing real estate and exhibitions.

Finally, in the face of the impact of the Internet, I began to completely change my thinking, change my practices, reorganize my production process, and embrace the Internet completely.

The above answers to this question are all my personal opinions. I hope you can give me some advice on the shortcomings.

Traditional media, including newspapers, magazines and radio, but with the development of the Internet and self-media, many traditional media industries, such as newspaper industry, have been basically eliminated, and suffered the greatest impact. Therefore, at present, traditional industries should improve their products, optimize their internal structure and keep pace with the new media industry.

What the traditional media industry should do first is to keep pace with the times, and can't follow the pace of modern life in the old way. For example, the broadcasting industry can not only broadcast propaganda, but also add the current trendy elements, insert some interesting paragraphs or some attractive words, which is very attractive.

Secondly, the traditional media industry should increase its own publicity and increase its brand influence through activities and online publicity. For example, newspapers, although most people prefer fragmented reading of mobile phones at present, with the promotion of World Reading Day and the resurgence of paper books, newspapers can also take advantage of this trend to carry out a new round of reform and then transform again.

This is my opinion. I hope I can help you. Thank you.

I am glad to answer this question for you on a new day. Let's walk into this problem here, and now let's discuss it together.

Share it with everyone below. First of all, let me share my personal views and thoughts on this issue. At the same time, I hope my sharing will be helpful to you, and I hope everyone will like my sharing.

What the traditional media industry should do first is to keep pace with the times, and can't follow the pace of modern life in the old way. For example.

For example, the broadcasting industry can not only carry out broadcasting propaganda, but also add the current trendy elements, insert some interesting paragraphs or some attractive words, which are very attractive.

Secondly, the traditional media industry should increase its own publicity and increase its brand influence through activities and online publicity. Like newspapers.

Although most people prefer fragmented reading of mobile phones at present, with the promotion of World Reading Day and the resurgence of paper books, the newspaper industry can take advantage of this trend to carry out a new round of reform and then transform again.

The answers to this question shared above are all personal opinions and ideas. I hope the answers to this question I share can help you.

At the same time, I hope you will like my answer. If you have a better answer and opinion on this question, I hope to share my comments and discuss this topic with you.

Finally, here, I sincerely wish everyone a happy and healthy life every day, a successful family, a big fortune every year and a prosperous business. Thank you!

Traditional media have become accustomed to the media governance concept, media operation mode and solidified mechanism system formed over the years. There is still no clear understanding and grasp of the core issues such as thinking mode, integration path and integration key in the era of mobile Internet.

So far, there are basically three paths for the integration of domestic traditional media and emerging media:

The first is to adhere to the content advantage and think that you belong to the traditional media and have the content advantage. So it puts ready-made content directly on APP, WeChat and Weibo, thinking that this way is integration, but I don't know that this road is wrong. Most traditional media fall into this category.

The second is that the main business begins to decline, thus looking for multi-industry support. That is, expanding other industries to obtain better income to support the main media. In some local newspapers, the advertising revenue dropped by 30% in 20 18, so they had to rely on diversified development, such as developing real estate and exhibitions.

Third, in the face of the impact of the Internet, we began to completely change our thinking, change our practices, reorganize our production processes, and completely embrace the Internet.

Although the new media is thriving, the traditional media will not quit the stage. When we were young, it can be said that in the 1980s and 1990s, newspapers and other traditional media were the only channels for people to get in touch with external information. After all, the technology at that time was not as advanced as it is now, and the information could not be conveyed in time. Many times things happened the day before, and people can only know it the next day or a few days later. As a result, the information people learn is always delayed.

Nowadays, with the development of science and technology and the rise of new media, many things will be transmitted to the network in the first time, and then people will always receive information in the first time, which is much more convenient, but it is easy to break the news without knowing the truth, sometimes distorting the facts.

People all have one thing in common. If they can listen, they won't read. If they want to read, they read best. The same thing seems troublesome in traditional media such as newspapers, but it seems easy in new media, not to mention this information fast food era.

The key for traditional media to keep up with new media is to change their thinking.

Traditional media include TV media, paper media and outdoor media. Emerging media are mainly the Internet and mobile phones. Traditional media mainly have the shortcomings of relatively slow communication speed and poor convenience.