Traditional Culture Encyclopedia - Traditional festivals - How does the profit of direct store operators come from?
How does the profit of direct store operators come from?
The joining fee is paid by oneself, and the source of goods belongs to others. The model is unified by others.
Direct selling refers to the distribution mode in which direct selling enterprises recruit direct sellers, who sell products directly to the final consumers (hereinafter referred to as consumers) outside the fixed business premises. What are the advantages of direct selling compared with traditional retail?
1. Personalized service. Because direct selling products are professional and personalized, they need to be explained, demonstrated and tried by direct selling personnel, so direct selling personnel are required to provide personalized services according to the requirements of products and consumers.
2. Simplify employment. Direct sellers have low employment threshold, need less money and time, do not need industrial and commercial registration, and omit a lot of costs. Everyone with sales ability has the opportunity to become a direct seller, which can alleviate the increasingly severe employment pressure in China to some extent.
3. Sales plan. Because direct selling needs the active recommendation, demonstration and explanation of direct sellers, the stronger the sales ability, the greater the sales volume.
4. Convenient service. The door-to-door service provided by direct sellers provides consumers with another convenient sales channel for high-quality products.
The disadvantages of direct selling industry compared with traditional retail industry
5. Product limitations. Every direct selling enterprise has its own core products, but the brand is single.
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