Traditional Culture Encyclopedia - Traditional festivals - Soubei story

Soubei story

According to documents, according to the late summer and early Shang Dynasty more than 3,700 years ago, with the development of productive forces, the traditional barter method could no longer meet people's actual needs, so a universal equivalent with convenient carrying, simple preservation and convenient counting appeared in front of people, which is Beibi. Smooth and beautiful, small and exquisite, strong and wear-resistant, deeply loved by the nobles at that time. It has become a fashion to exchange shells, wear shell ornaments and collect shells. In order to make more shell coins and decorations, people gave birth to a most primitive occupation-shell pickers. They go to the seaside and lakeside in droves to pick up shells, for their lives or for their hobbies. By the end of Qin and Han dynasties, a large number of shell pickers appeared in the southern coastal areas, and shell pickers became a social atmosphere.

Picking shells to make money has become people's living habits and means of making a living.

Today, people's habit of "collecting shells to make money" is still the same, but it has been endowed with new characteristics of the times. With the rise of the Internet, enterprises use the Internet to carry out marketing, find customers and promote products, which has become a sharp weapon for enterprise marketing. Mr. Zhao Zeyu extended this phenomenon and called it the phenomenon of enterprise shell-seeking. Each customer produces a "shell" through the demand information published by the network, and enterprises use search engines to search and sell products by satisfying the demand information. With the help of emerging tools such as the Internet, enterprises can directly communicate with customers in two directions, similar to the practice of the ancients. The only difference is that enterprise shell search is based on the Internet platform, which saves travel and time consumption.

Soubei makes money by searching customers and selling products by order.