Now the physical store feels bad, and the online store has no money to brush the bill. What else can entrepreneurship do?

At present, both physical stores and pure e-commerce have encountered operational bottlenecks. Even at present, many physical stores and online stores are operating at a loss. This is also the reason why many physical store owners and online store owners are thinking about transformation. If you feel that this form of entrepreneurship is more difficult and you have no confidence. I can try the following asset-light strategy projects for reference only:

First, starting a business from the media

Self-media is an active form of entrepreneurship at present. The main reason is that there is almost no start-up cost, and you can realize your own income by using self-media platforms, such as huge traffic on headline lines. Starting a business from the media has low cost and free time. You can work part-time or full-time Therefore, there are more and more people engaged in self-media entrepreneurship.

However, engaging in self-media entrepreneurship requires entrepreneurs to have their own professional expertise in the vertical field. In other words, there must be continuous content output that can provide value to fans. This is the most basic requirement for starting a business from the media.

Starting a business from the media requires entrepreneurs to have a good attitude. Because any self-media entrepreneur needs a long precipitation process. Only by sticking to a certain critical point will there be gains. Therefore, many people do not recommend full-time entrepreneurship from the media, but as a form of part-time entrepreneurship.

2. Social e-commerce entrepreneurship

As a new form of entrepreneurship, social e-commerce is being tried by more and more people. Mainly because of the low cost of starting a business. Take advantage of the current trend of online shopping. Consumers' buying habits are becoming more and more socialized and scene-oriented. Adopting social e-commerce to start a business is a form of light entrepreneurship. You only need to use internet tools and join some social e-commerce platforms to operate.

Social e-commerce entrepreneurship requires entrepreneurs to have a long-term entrepreneurial concept. Entrepreneurs need to constantly precipitate personal relationships from online and offline. Use the resources of social e-commerce platform to share products. Then learn the logic of fission distribution.

Social e-commerce entrepreneurship requires entrepreneurs to choose a social e-commerce platform that can develop for a long time. It is a legal platform for operating mechanism. You can't have an entrepreneurial idea that you can make huge profits in a short time. You need to persist and rely on the gradual precipitation of time and contacts to get the ideal income.

Summary:

After this epidemic, almost every entrepreneur will be affected to varying degrees. The downturn in the market makes entrepreneurs want to give up their current projects and look for more relaxed entrepreneurial projects. However, in the process of transformation, we will find that every industry is not easy and will encounter difficulties, but to different degrees.

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Hello everyone! I'm Zhao Jie. Some friends say that physical stores are not easy to do, and online stores have no money to pay the bill. What business can they do? In fact, this is a kind of fixed thinking and some extreme views. If you look at it from another angle, the result may be very different.

First, you can choose entity+online store. If we have a physical store, or have been doing physical store-related work, and have resources and experience, we can continue to focus on physical stores, but we should fully combine online marketing methods such as self-media, online shopping malls and community marketing, and strive to expand sales, so as to improve the efficiency of physical stores and realize more profits.

Second, you can choose online store+entity. If we are good at online operation, but face the problem that online traffic is getting more and more expensive, it will be more and more difficult to promote it. Then, we can find offline entities to cooperate, and through short videos, live broadcasts, etc., fully display the storefronts, factories that purchase goods, orchards and farms where fresh products originate to consumers, and fully enhance consumers' sense of acquisition and trust.

Third, the entity and the online store have been integrated and it is difficult to separate. Now there are fewer and fewer pure physical and pure online sales models. Information technology provides us with high-quality and efficient sales tools, and entities provide us with high-quality product experience and emotional maintenance. Only by combining the two can we achieve the effect that one plus one is greater than two.

Ok, let's call it a day. I hope everyone can find an efficient and suitable sales model.

Make a fresh delivery stall!

Now doing domestic e-commerce definitely needs a lot of money and a mature team, because it is saturated, cross-border e-commerce can be done, and shopee novices in Southeast Asia can also do it. No brushing, no advertising. The market is so big and there are few sellers, so support the platform! The investment is not big, there is no need to stock up, and there is nothing to do now, right? Like domestic e-commerce, they are all assisted by ERP software, which is relatively easy to use. Domestic goods are cheap and can be sold several times abroad.

I'm glad to answer this question. Yes, physical stores are becoming more and more difficult to maintain now, and there are many closures in the market. What about the previous online store?

Everyone can do it. For example, those who joined Taobao in 2003, 1 1 Tmall, have now earned a lot of money, but this is not something that everyone can do, because you need to have: first, the supply of goods, which leads to the risk of pressing goods. Second, there must be personnel to deliver the goods and box them before sale. Third, after sale, if the customer is not satisfied, the goods are still yours. Fourth, there must be funds to brush traffic. These articles keep most people out of the door.

The work to be discussed with you today is a Taobao shop that everyone can participate in, which is the third entrepreneurial platform created by Alibaba after Taobao Tmall. Let's analyze it from the following aspects:

First: Alibaba. Speaking of Taobao and Tmall in Alibaba, I believe there should be nothing I don't know now. Many partners in Chuangye Street made their first pot of gold through Taobao Tmall, especially after the entrepreneurial wave in 2008. Many partners have gained a lot in Taobao Tmall.

Alibaba can now be said to be the boss of e-commerce. Ali's e-commerce layout has spread all over the world, especially the success of Taobao and Tmall, making Ali the overlord of e-commerce.

Second: Looking back at Ali's Taobao and Tmall now, I regret not following in Ali's footsteps. Maybe too many people didn't catch up with the trend of that era, but in that era, business and many middlemen were already expensive in the hands of real consumers.

At present, the traditional e-commerce has been gradually eliminated. Ma Yun once said that in the next decade, the era of pure e-commerce will soon disappear, and new e-commerce models will begin to evolve, which will also lead to more popular social e-commerce. Everyone should know that the transaction volume of WeChat friends circle has risen from several hundred million to 1000 billion. If you choose to stay in the traditional e-commerce field, it will definitely become a downward trend in the future.

Third: the status quo. Today, Alibaba has given birth to a third entrepreneurial platform.

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Tao Xiaopu, similarly, many people still don't know Tao Xiaopu;

For ordinary entrepreneurs, if you want to start a business through Taobao and Tmall, you need to invest more. A Tmall store may need millions of investments, which is far less than that of ordinary people who want to start a business.

The birth of Taoxiaopu can make more ordinary people realize their entrepreneurial dreams, and everyone can participate. The model of Taoxiaopu is different from traditional e-commerce such as Taobao and Tmall.

Adopting S2B2C mode, the understanding of this mode is to directly cut off middlemen and let supply platforms and high-quality businesses directly connect with consumers.

Fourth: Future trends. Social e-commerce is definitely the future trend, so it is certain that Taoxiaopu is the future entrepreneurial model, definitely ahead of Alibaba's business layout, just like Taobao and later Tmall, which will benefit the whole society. The most important thing is that you don't do it now, but you will use it later, because gradually people will know that buying from Taobao can save money and sharing can make money, so why not use it?

Well, that's all for today. I hope to see your comments and messages. Let's study together and make progress together.

Open your eyes, from June 5438+ 10 to being laid off, I was unemployed for three months. Then follow my friend to do social e-commerce. I earned 20-30 yuan a day from the very beginning, and now I earn more than 200 yuan a day. Really full of hope for life.

Amazon, if the domestic e-commerce is not good, the entity will not say it, let alone say it. Cross-border e-commerce is different.

First of all, there is state support. Secondly, personal investment is small and profits are high. To put it bluntly, cross-border e-commerce is to earn money from foreigners and earn cross-border exchange rate differences. For example, 20 yuan's goods sold overseas are more than 20 dollars and euros. Excluding the cost and logistics expenses, there is a price difference of nearly 100 yuan. This is a profit that domestic e-commerce platforms cannot achieve. Below I attach two pictures, one is the price difference map at home and abroad, and the other is the backstage turnover data of the store.

Physical store business is not good, or because the bosses' thinking has not changed.

Many bosses say that they should "move business" instead of "waiting for business", but they can't give a specific plan, so it is difficult to land.

Physical store owners need to change their thinking, take action, combine local resources and existing resources, and use the Internet to become e-commerce fans in the community e-commerce community in WeChat business. Speaking of which, we all know that few people make specific plans and schemes, let alone do them.

If you want to start a business, it is ok to invest cautiously in the current economic situation, or to be a livelihood industry that others are unwilling to do, selling vegetables and meat and paving the breakfast. At least you won't starve to death, and you can earn money, but it's also very hard.

In fact, many people are like this. Online hype is endless, and it cost 200,000 a day. I think if there is a supply, we can try a quick handshake. If it is not so strong, you can adjust the goods as often as I do, and it still has certain effects.

In this case, if there is no better way, don't rush to start a business. The world is not peaceful now. You can learn more about self-media business. If you are good at it, you need to find someone to teach you how to operate it. The person who sent the video said it was very simple, and easily earned tens of thousands a month. They have accumulated experience and popularity for a long time. Don't think too much about novices. I'll teach you how to do it for free. Don't be naive.