What preparations do traditional industries need to make to switch to the Internet?

First of all, we must understand why we need to transform.

Thirdly, we must understand the differences between the two industries.

1. Traditional industries pay attention to user segmentation, while the Internet industry pays attention to user experience.

Traditional industries, especially FMCG industries, have a serious problem of product homogeneity. They will try their best to subdivide user groups, find their own target customer groups, and strengthen their position in the market through a series of means.

The Internet industry pays more attention to the user experience, and the user experience does not need specific people. Therefore, there is no need for Internet companies to divide users carefully. What Internet companies need to do is constantly optimize the user experience and provide users with better services.

2. Traditional enterprises pay attention to the research of loyal users, while Internet enterprises pay attention to the research of sensitive users.

Traditional industries can find their similarities and differences by studying loyal users, and then copy them to similar groups to promote their products, thus expanding the scale of loyal users.

In the internet industry, those so-called loyal users may not want to find products that can provide them with better services just because they are lazy. On the contrary, those users who like to experience new things are the objects that Internet companies should study, because they represent the emerging consumption trends and market demand.

3. Traditional industries are more likely to change the positioning of products according to the needs of users, while Internet companies are not easy to change.

Traditional industries usually do market research before developing products to understand their target user groups. In practice, when the target users are inconsistent with the existing users, they can respond quickly and change the product positioning to better meet customer needs.

In the internet industry, because many existing users are temporarily active, for example, they are attracted to experience products because of an activity, and then gradually become rigid and no longer respond to products. In this case, because internet companies don't know what the needs of existing users are, even if they want to change their product positioning, they can't start. Therefore, Internet companies should grasp the needs of target users from the beginning, and stick to it, and don't arbitrarily change product positioning because of temporary user deviation.

With the arrival of the internet plus era, development requires the common development of traditional industries and the Internet. Especially now, network marketing has become the main form of marketing, which makes traditional enterprises take a step forward and start to contact the Internet. The platform for the development of traditional enterprises and the Internet is the corporate website, which requires traditional enterprises to establish corporate websites first, find professional website operators to operate and maintain corporate websites, and seek new development paths for enterprises through the combination of online and offline.