How to write a tweet

1, a good tweet title is very attractive.

Whether you can stand out from the massive consultation and attract users' attention quickly is the role of soft title. Headlines are the main reason to attract the whole user group to read. Look at the articles with high reading volume on WeChat official account, and each article has a good name.

At present, there are two kinds of tweets on the official WeChat account. One is a good title that we usually understand. Can grasp hot spots, have a certain attitude, walk in the forefront of the trend or share dry goods. The other is the title party that we don't want to see under normal circumstances, with a high number of clicks and a small number of likes.

2. The cover is also an important part of attracting attention.

The cover of an article is also the key point to attract users' attention. Distinguish the quality of an article by simply saying the cover picture. Pay attention to the size of the cover picture of the article. General cover picture size is 900*383, and the second picture is 200*200.

3. How to write a summary?

The abstract in the tweet of WeChat official account is very important, because it is a paragraph displayed in the push interface, which can be the central argument of the whole tweet or the introduction of the tweet. Many small white writers, when sending a tweet, will easily forget the location, and as a result, they will automatically intercept the first part of the text, making the sent article embarrassing and confusing.

4. Understand the preferences of fans.

As an article creator, for each article, you need to express your own views or express different views on behalf of a certain group. Clear thinking and clear views will make more people like your article.

Therefore, before writing, you should fully understand the user attributes of fans, find out why fans pay attention to you, and what valuable information you want to bring to fans, then look for topics that fans are interested in, and try to provide readable content to keep fans warm, so that they can be more interested in continuing to pay attention or can't wait to read your next article.

5. Write explosive articles according to hot spots.

Hot articles are a forwarding mode that is very helpful to break through the boundaries of friends and realize word-of-mouth communication between people. Rubbing hot spots is the fastest way to read a lot! Even if you can't write an explosive article, you should pay attention to the quality of the article. Content quality determines how much to share, and sharing is the foundation of WeChat official account.

6. Explore the highlights of writing.

Don't rush into every article, be sure to catch the bright spot, that is, the central idea. Because writing every article with heart and treating readers with heart is also a kind of respect for fans. When you already know what fans need to watch or what kind of content they like to watch, you can establish the theme and locate the highlights. The end of the article must correspond to the beginning of the article.

Tips for writing tweets:

1, know what tweets you want to write (notice, event review, pre-event publicity, etc.). ).

2. When writing a tweet, you can first look at other people's official WeChat account and how to write it, and then learn how to compose and describe it yourself.

3. Some tweet formats: 0 heading font size 16 to 18, body font size 14, line spacing 1.75 to 2, and word spacing 0.5 to 1.

4. Don't tweet too fancy. Don't use more than three fonts or frame colors for each tweet.

5. Avoid making mistakes when sending Weibo, such as time, place and name.

6. Tweets generally need to determine the layout and pictures in advance. You can first build a folder to put the pictures needed for this tweet and change the details. You can send it almost. Ensure the quality and efficiency of tweets.

7. Draft a title and summary. An interesting title can make your tweet get more hits.

8. Tweets must be carefully reviewed and the font size should be as uniform as possible. It's best to read the copy once when reviewing it, so as not to make the sentences fluent.