How can brick-and-mortar companies solve the dilemma of channel resources and marketing through the Internet?

The Internet first solves the problem of channels and communication.

The Internet first changes the channel and communication, in the change of sales and business, and finally change the enterprise and organization, this time, we say that the enterprise to achieve the Internet.

First, let's talk about how the Internet solves the marketing dilemma.

How does marketing work in traditional businesses? There are products, and then through advertising, high-profile, the formation of the influence of the channel, investment success, to assist dealers to establish a distribution network, and then through the terminal of the pavement to achieve coverage, and finally consumer publicity and promotions, to achieve the digestion of the product. Or by increasing discount support and concessions, so that dealers establish their own channels and networks. These efforts are the traditional marketing practices, the effect is very slow, even if you big spread, brand building and network construction may take a long time, the cultivation of consumers is even more difficult, even if the big investment, has been the success rate is also very low.

Internet practice, is through the community and fission way, fast to find consumers, but also in the C end of the sharing, distribution and fission, at once solved the channel and dissemination of the two core problems, the brand is also in the process of building, can be said to be multi-purpose.

Again, let's talk about channels.

I think now, the Internet business model is the channel solution. Enterprises can build their own platforms and systems to empower small B customers, improve the standardization, service and experience of small customers, but also to achieve the diversion of B-side customers, and then share and fission in the C-side.

Many products, especially some non-demanding, small category products, from the C end of the marketing is extremely difficult because of the need to educate consumers, but from the B end of the small customers, with the investment and sharing mode, you can quickly start the market, the formation of capital accumulation and consumption start.

Educating a small number of B-end customers is easier and more effective than educating a wide range of consumers. Therefore, the Internet way, the future of the core business as a grip, the formation of standards and systems, so that investors and sharers to participate in, in through the creation of ecological, the formation of the platform.

It is actually three major segments and four major solutions.

Three major segments: the overall planning and packaging of the project system + Internet business model (platform) + marketing operations.

The four major solutions: super IP is the solution for the brand; the scene is the solution for the product; the Internet business model is the solution for the channel; and big data and self media is the solution for accurate marketing and promotion.