What is the China element of East Orie?

The China element in the East Gobi is a visual image element. The Olympic emblem is the most important visual image element of the Olympic Games, the basis of the Olympic brand identification system and the symbol of the world's recognition of the Olympic Games during the preparation and holding of the Olympic Games.

As an independent element, the emblem tells the story of the Olympic Games and conveys the culture and ideas of the host country. Its style, pattern, color and other elements are the result of careful design and development, which is an important work during the preparation for the Olympic Games.

Competition Culture of Winter Olympics

Inspired by the Chinese character "Winter", the emblem of the 2022 Beijing Winter Olympics uses the artistic form of China calligraphy to integrate the rich oriental cultural heritage with the international modern style, presenting a new image and dream of China in the new era, conveying China's unremitting efforts and beautiful pursuit to run the Beijing Winter Olympics well and realize the goal of 300 million people participating in ice and snow sports, realizing the dream of becoming a sports power, promoting the development of world ice and snow sports and making new contributions to the international Olympic movement in the new era.

The upper part of the emblem shows the shape of skaters, while the lower part shows the heroic attitude of skiers. The dance lines in the middle are smooth and rhythmic, representing the rolling hills, stadiums, snow slides and festive ribbons in the venue, adding a festive visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.

The emblem is dominated by blue, symbolizing dreams and the future, and also symbolizing the brightness and purity of ice and snow. Red and yellow are derived from the national flag of China, representing the passion, youth and vitality of sports. In the form of "Beijing 2022" font, it absorbs the characteristics of China's calligraphy and paper-cutting, enhances the cultural connotation and expressive force of the font, and also embodies the sense of integrity and unity with the emblem graphics.