Skills and methods of insurance marketing

The skills and methods of insurance marketing include but are not limited to: pre-sale preparation: pre-sale preparation is very important, and it is also the basis of final signing. Insurance marketing is used to shape personal image, mentality, product cognition and product understanding; For insurance companies, identifying with the company, understanding the company, collecting detailed information of customers, and understanding the family status and income status of customers are the basis of preparation. Adjust your mood: insurance marketing is not selling products or companies, but selling yourself. Only by maintaining a good state can we really communicate with customers, let customers feel your professional sincerity, and then accept you and recognize you. I hope to have the opportunity to communicate with you. Build trust with customers: When communicating with customers, marketers should not talk about insurance products too early.

1. First, they should build trust with customers. When communicating with customers, we must find the same hobbies and topics, find the same frequency, and it is easy to achieve * * * knowledge and build trust! 4. Find customer pain points: pain points refer to the problems closest to the target customers! In the process of insurance marketing, once you touch this pain point, it will immediately arouse the strong reaction of customers and take immediate action! 5. propose a solution: in fact, at this time, you can decide what kind of products to recommend to customers. Your solution will be very targeted. Customers will feel that this is tailor-made for him. He will evaluate the feasibility of the solution with you and then give up your defense. Don't denigrate this industry: In the actual marketing process, many insurance salesmen like to denigrate this industry. In fact, this is the most wrong way! To denigrate others is to denigrate yourself and make customers feel that there is something wrong with your character! You only need to explain the advantages of your product or recommended solution, so that customers can understand it, and then help customers from an objective and fair perspective!

2. Help customers make purchase decisions: when the insurance salesman publicizes, customers are still hesitating. Don't be eager for quick success, otherwise it will disgust customers. Perfect promotion: insurance companies have made a lot of efforts. After many efforts, if the final customer delays signing the contract, there will be some feelings of failure. In fact, this is the insurance salesman's self-limitation! It is the time when you help customers make up their minds to make a purchase decision, but often at this time, many marketers are afraid to contribute because they are afraid of losing customers. Do a good job of after-sales service: real sales begin with service. After-sales service is very important for insurance salesmen. Only we can continue to provide customers with good after-sales service, provide consulting services for customers, become customers' consultants, and solve problems encountered by customers in use. Only in this way can we build a loyal and stable customer. Please turn to the introduction: customer development is the basis of insurance marketing and sustainable operation. Referral is the main way to develop step by step! Insurance salesmen let customers recognize you and your products through sincere and professional services. Third, they are used to using one of the two marketing languages. When marketers send out marketing invitations, it usually happens that customers can't make their own decisions.