What are the brand types?

Brand types include: brand decision-making, brand mode selection, brand identification and definition, brand extension planning and brand management planning.

Brand type is the targeted type that can be said to correspond to the brand, which can be considered as the subdivision of the brand.

"Brand" in a broad sense is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a comprehensive reflection in people's consciousness. Brand building is long-term.

In a narrow sense, "brand" is a kind of "standard" or "rule" with both internal and external characteristics. It is the general name of an identification system that makes it unique, valuable, long-term and cognitive by standardizing the concept, behavior, vision and hearing. This system is also called CIS (Enterprise Identification System).

Kotler, the father of modern marketing, defined in Marketing that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time.

Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers.

Brand is more of a product that bears the recognition of some people for its products and services, and is derived from the mutual running-in between brand owners and customers.