Questions about the logo

The Chinese naming of "Rongwei" incorporates traditional Chinese elements, reflecting the spirit of self-improvement and deep Chinese cultural deposits, but also conveys a classic, honorable temperament. Among them, "荣" means honor, distinction, and the symbol of "荣", and "威" means prestige, authority, and noble status. Rongwei unity, reflecting the values of innovation and distinction, prestige and honor.

The foreign name "Roewe" is derived from the Spanish word Loewe, which implies the meaning of "lion", with "R" as the first letter to convey the meaning of innovation and royal honor. Roewe is pronounced ['ru:ivi] according to the English customary pronunciation, which is similar to the Chinese pronunciation of "Rongwei"; if it is pronounced ['reui] according to the Spanish customary pronunciation, it carries the flavor of the Chinese word "Ruyi". If it is pronounced ['reui] according to the Spanish custom, it has the flavor of Chinese "Ruyi". Finally, "WE" implies the meaning of "we", reflecting the spirit and conviction of all the people. The design of the trademark pattern of the Roewe brand fully embodies the classic, noble and inner temperament, and highlights the creative idea of integrating traditional Chinese elements with modern compositional forms. This maintains a high degree of consistency with the style of its first product to be unveiled to the public.