How to do a good job of holiday WeChat marketing

Every holiday, is the top priority of enterprise marketing, enterprises should make good use of WeChat as a social platform to maintain and enhance customer feelings:

I, the use of WeChat to do holiday marketing benefits

WeChat point-to-point communication to make the holiday marketing is more targeted, more humane, and convenient to deepen the feelings of the enterprise and the customer between. Using WeChat to do holiday marketing can be the icing on the cake for enterprise marketing!

Second, the use of WeChat to carry out holiday marketing status quo is how?

Enterprises mostly use WeChat as an online extension channel for their offline activities, such as sending coupons through WeChat and providing some small games through WeChat for their fans' entertainment, and most of them just use WeChat as an experimental tool, and do not really use it for holiday marketing.

Three, holiday WeChat marketing activities to do

Festival marketing is a very period of marketing activities, is different from the regular marketing activities, so businessmen must pay attention to and do a good job of holiday WeChat marketing activities.

1, seize the characteristics of the holiday

The so-called holiday WeChat marketing is based on the characteristics of each holiday, the enterprise to develop online promotional activities related to it, in order to use the holiday to enhance sales, increase the influence of the brand, and the longer-term goal is to increase the interaction with the customer through the holiday marketing, so that the customer produces a kind of emotional factor in the enterprise above, increase customer loyalty and brand Recognition.

2, to understand the preferences of the target group

For consumer holiday WeChat marketing activities, it is necessary to analyze the degree of consumer tendency to the product, holiday consumption behavior, the acceptance of promotional methods, the market attitude towards similar competitive products, prices, channels, and ultimately decided to be the way through which the excavation of new consumers and the maintenance of old customers.

3, highlight the theme

Holiday marketing must have a clear theme, the theme must first of all have impact, so that consumers look at the memorable, and secondly, attractive, so that consumers are interested in purchasing the product, and whether in the advertising campaign or other media publicity, or the terminal display and promotional activities, the theme should be unified, prominent, and form a kind of consumers!

4, choose the right micro letter marketing tools at the same time, the choice of micro letter marketing tools is very important. During the holiday season, the market competition is fierce, the market demand is strong, choose the right WeChat marketing tool is half of the success. For example, the upcoming Mid-Autumn Festival, restaurants and hotels can choose the Sai Feng micro-winning - WeChat marketing platform on the "Mid-Autumn Festival to eat mooncakes" activities in the picture logo and corporate profile, through the activities, not only can let the fans get entertained, but also to further convey the corporate brand and image, two birds with one stone.

5, holiday WeChat marketing program to science

To do a good job of holiday WeChat marketing, we must be well prepared in advance, to take into account various factors, especially WeChat terminal customer service personnel, must be trained and guided, otherwise it will cause dissatisfaction of consumers, the effect of the activities will be greatly reduced. Holiday promotions should do at least the following three things, the choice of sales promotion media, sales promotion timing, sales promotion target object selection.

6, pay attention to the evaluation of the effect of the holiday WeChat marketing activities and feedback

Holiday marketing activities must have quantitative indicators, in order to achieve the purpose of planning, assessment and control. Quantitative indicators usually have sales, market share, gross margin, comparison date, growth rate, repeat purchase rate, the arrival rate of promotional ads and so on.

Attachment: holiday WeChat marketing program writing

① Promotions should focus on the intrinsic needs of consumers.

② The promotion should give consumers real benefits.

③ Promotion planning should explore new and unique innovative thinking.

④ To reflect the characteristics of the festival, the theme is infectious.

⑤ The quality of promotional products and after-sales service should be guaranteed.

⑥ Avoid too cumbersome links, so that customers are bored or skeptical.

In the era of mobile Internet, whether the festival WeChat marketing is to go to the mouth and hands, or to go to the heart and kidneys, there is no uniform standard, nor is it the most important. The important thing is to choose the most appropriate marketing model to attract the attention of the general audience, thus generating topics to trigger discussion, and then further form word-of-mouth communication, and ultimately converge into a strong influence to promote brand marketing and product sales.