What is brand promotion?

Brand promotion (BrandPromotion), refers to the enterprise to shape their own and product brand image, so that the majority of consumers widely recognized as a series of activities. The main purpose is to enhance brand awareness.

There are many self-service platforms on the market, brand promotion must be the core value of the brand to dominate all marketing (line) communication (speech) activities, that is, any marketing and advertising activities such as product development, packaging design, advertising, access strategy, terminal display to the street promotions or even accept the media interviews and other opportunities to communicate with the public at any one time, all to interpret the core value of the brand. In this way, consumers can feel the unified image of the brand any time they come into contact with the brand, which means that every cent of the marketing and advertising costs are deepening the consumer's memory of the brand.

The successive different periods of the brand is divided into four stages of development: the introduction period, the growth period, the heyday and the decline period, which will have a lot of practical significance for the brand promotion of enterprises.

The principle of consistency in network promotion refers to the positioning of the promoted brand, brand connotation, audience and brand packaging should be consistent with the visual communication. Let the user whether through traditional channels, or network channels to obtain the brand memory are consistent, no ambiguity. The consistency of visual communication is also reflected in the style of website design and the similarity of advertising design.

In the cost of network promotion and the actual results of the measurement, the promotion of enterprises should have enough data support to complete the promotion of the evaluation of the effect and report, so as to ensure that the brand network promotion of ROI greater.