General situation of catering industry development

As a traditional service industry in the tertiary industry in China, the catering industry has 4 million outlets nationwide. At the same time, super-large enterprises began to emerge. The turnover of 1 1 enterprises exceeded 1 billion yuan, and the turnover of 34 enterprises exceeded 500 million yuan, of which the turnover of the top ten enterprises reached 33.676 billion yuan, up by 18.4% year-on-year, accounting for nearly 50% of the total turnover of the top 100 enterprises, reaching 49. 20 1 1 year, the national catering industry income reached 2,063.5 billion yuan, up 16.9% year-on-year. The industrial scale broke through the 2 trillion mark for the first time, and it took only five years to break through the 1 trillion turnover in 2006, with an average annual growth of more than 200 billion yuan. Although the scale of China's catering industry continues to expand, it shows a downward trend in terms of growth rate. This downward trend can be observed from the comparison between the increase of retail sales of accommodation and catering industry in recent 10 years and the increase of total retail sales of social consumer goods and monthly income of catering industry in 2010 years.

China's reform and opening up has experienced ups and downs for more than 30 years. After 30 years of reform and opening-up, with the tide of reform, the catering industry in China has experienced three leaps. In the past 30 years, the catering industry in China has experienced the impact from foreign fast food to China market to SARS, and then to food safety. In the impact, the catering industry in China achieved a sustained increase in sales. At present, the average life cycle of catering enterprises in China is 2.5-3 years, in which the payback period of investment is 8- 18 months and the growth period is 18-28 months. However, it takes 24 months to establish and improve the franchise chain system, which is bound to be accompanied by weak competitiveness, imperfect management system and poor network stability. Generally speaking, the number of stores in the exploration stage is 1- 10, and in the growth stage it is 1 1-40. During this period, the risk is the greatest, with the initial maturity of 4 1- 100 and the full maturity of 65438+. The more mature the restaurant chain franchisees are, the less risk investors will take.

During the "Twelfth Five-Year Plan" period, the catering industry will strive to maintain an average annual growth rate of 16%, and the retail sales will exceed 3.7 trillion yuan by 20 15; Cultivate a number of brand catering enterprise groups with outstanding local characteristics, good cultural atmosphere, great social influence and annual turnover exceeding 654.38 billion yuan; China catering industry has absorbed more than 27 million employed people; Comprehensively promote breakfast projects in large and medium-sized cities across the country, and build a number of staple food processing and distribution centers and fixed-store-style standardized breakfast outlets; Carry out 1 100 million demonstration projects for food safety in catering services, and create hundreds of demonstration counties (including county-level cities and districts), thousands of safety demonstration streets and tens of thousands of safety demonstration units (shops and canteens); Standardize a number of fast food brands, and initially form a catering industry development pattern with popular catering as the main body, balanced development of various catering formats, and the overall development level basically meeting the catering consumption needs of residents.