What are the characteristics of TV media?

1, information dissemination is timely.

2. The communication picture is intuitive and easy to understand, and the image is vivid.

3. The communication coverage is wide, and the audience is not limited by the level of education.

4. Strong interactivity, and the audience can participate in the program.

Television media is one of the most influential advertising media, known as "explosive media", with a large amount of information and a wide range of information content. Because the information of TV advertisement is comprehensive, both visual and auditory, it is suitable for spreading any form of advertisement to consumers.

Television advertising has a good effect in introducing the functions and characteristics of goods and establishing corporate image. Television advertisements can also arrange different plots to attract consumers. The cost of TV advertising is generally high, which is unbearable for small and medium-sized enterprises.

The birth of CNC, especially the official broadcast of English station, is a major event in the construction of national foreign communication ability. The reason is that while China's economic strength grows, it must strengthen the construction of soft power, and the growth of discourse power and discourse ability should keep up with the economic growth.