Traditional Culture Encyclopedia - Traditional festivals - How does the book fair display function help exhibitors?

How does the book fair display function help exhibitors?

Many book fairs in China have been held continuously for many years, which have become well-known cultural brand activities at home and abroad and an important platform for reading promotion for the whole people. The function of book fair is mainly reflected in three aspects: for ordinary readers, it can be influenced by culture; For professional readers, academic collision can be carried out; For international readers, cultural exchanges can be carried out.

Book fairs around the country adhere to the correct value orientation, focus on promoting socialist core values, improve the quality and coverage of activities, and achieve remarkable results in benefiting the people through culture, improving quality and efficiency. It is very convenient to buy books now, and readers don't have to wait for the book fair to buy them. The colorful book promotion activities at the book fair are a sharp weapon to attract readers, especially the open discussion of writers and scholars, which can let readers know the cause and effect of book publishing. And at this time, many fans are in close contact with idols, and it is possible to get autographs. The significance of the book fair lies in the foresight of ideas, the collision of views and the exchange of cultures. However, from the publicity and positioning of many new books at the book fair, it can be seen that the guests at the meeting have overestimated the recommended books, which makes people feel really hard to compare.

To tell the story of China well, we need a good "narrator"-excellent books, which is the mission entrusted to Chinese publishing houses by the times. Although most of the books displayed at the book fair are the fist products and upcoming works of the publishing house, there are still a few books that can be remembered by readers on the premise that teaching AIDS and children's books occupy the market. The publishing house's efforts to explore Chinese excellent traditional culture are not strong enough to respond to the needs of current readers. Many works published repeatedly cause aesthetic fatigue, especially at present, some publishing houses are driven by interests and publish public books repeatedly. Nowadays, students are encouraged to carry out extracurricular reading, but the quality of books provided by publishing houses is worrying, and it takes a process for the market to survive the fittest, but readers still pay the bill.

Book publishing is the embodiment of national soft power. The domestic book market has exceeded 654.38+000 billion yuan, but there is still a big gap in book output. To promote the innovation of exchanges and mutual learning between China and foreign countries, it is necessary to provide more high-quality publications to make them more in line with the expectations of people of all countries. The book fair is conducive to strengthening cooperation with international publishing institutions and opening up the international book market. However, at present, many foreign translated works at the book fair are still very basic, and there are many introductory books, but they do not show the current situation of China. The book fair needs to show a more three-dimensional China.

Network literature is an important part of contemporary literature in China, but there are no network writers in many book fairs. In recent years, relying on the advantages of the platform, China's online literature has gone abroad and set sail for the sea, showing the charm of contemporary China to readers all over the world. China's online literature writers should keep pace with the times, interpret the times with broad vision and touching stories, and create more excellent works full of the flavor and style of the times, so that people can understand the current situation in China through the rich imagination of contemporary writers in China.