Yoshiworld I'm Big Dongjia Wins Outstanding Cultural Heritage Game of the Year Award, National Style Linkage Program is Fruitful

Recently, the seventh Golden Gyro Award ceremony organized by Game Gyro officially announced the list of winners. Yiworld's business simulation handbook "I am a big proprietor" won the "annual excellent cultural heritage game award"!

The Golden Gyro Awards, as the annual industry influence award, has been widely participated and recognized by the industry, aiming to commend and encourage industry practitioners who are brave to innovate and forge ahead, and has attracted nearly 10,000 high-quality entries since its inception, with 1,000+ high-quality award-winning projects selected. This year's Golden Gyro Award is based on three dimensions: online voting, data lists from authoritative third-party organizations, and an expert jury. Among them, the "Outstanding Cultural Heritage Game of the Year Award" and other new awards have been added to this year's Golden Gyro Award in order to encourage the backbone of those with special significance.

"I'm a Big Dongjia" won the "Outstanding Cultural Heritage Game of the Year Award" by virtue of its diversified national style marketing strategy

People's Daily Online wrote that game developers have the responsibility to make their game products both meaningful and entertaining, and both entertaining and culturally relevant. Games, as an important representative of the cultural industry, can, on the one hand, strengthen the connection with culture, promote the renewal of traditional culture and the protection of cultural heritage in an innovative form, and promote the dissemination of Chinese culture overseas; on the other hand, the cultural value will enrich the game ontology, which is intrinsically constructive to the game.

As a pioneer in the field of business simulation, Yiworld confirmed the tone of "game + culture" as early as the beginning of the project of "I am a big proprietor", hoping to use the game as a carrier to pass on the excellent traditional culture, and to seek for more breakthroughs and points of difference in the simulation of business subcategories. In the construction of the game's worldview, inspired by the "Silk Road Landscape Map" of the Ming Dynasty, the modern business model is integrated with the ancient trade culture, and the current popular elements are used to shape and reconstruct the traditional Chinese culture, which creates more possibilities for the simulation of business handheld games.

Culture and tourism integration, enriching the connotation of the game

After the launch of the game, "I am a big proprietor" launched the "national style linkage program" based on its understanding of the deconstruction and re-shaping of traditional culture.

Taking the field of literature and exposition as an example, "I am a big proprietor" is rooted in the culture of trade and commerce based on historical facts, and cross-border linkage has been carried out with Luoyang Museum, the starting point of the Silk Road, so that the connotation of the game is more abundant. In the game, "I am a big proprietor" tailored a new gameplay "Luoyang treasures", the linked game content are designed based on the Luoyang Museum's collection of cultural relics as a prototype, so that the players in the process of the game to feel the cultural charm of the Silk Road by ear. In addition, Yiworld also created the original theme song and game PV for the linkage, "Origin of Luoyang" Silk Road culture promotion. With the digital interpretation of the game, the excellent traditional culture was given a new texture and vitality, establishing a spiritual ****song with contemporary young people.

Movement and Tourism Linkage, Strengthening the Value of National Style IP

With the further exploration of the National Style Linkage Program, "I am the Great Easterner" has extended its tentacles to a wider range of pan-entertainment fields, with the national animation IP grip as the start of cooperation.

The year of 2022 is the first year of the national style animation and tour linkage of "I am the Great Easterner". From the beginning of the year to join hands with Shanghai Fine Arts Film Studio's "Baolian Lamp", to the two rounds of linkage with the light of national comics "Qin Shi Ming Yue", to CCTV animation "Journey to the West" classic reappearance, and then recently with the "Fox Demon Xiao Hong Niang" together with the romantic renewal of the journey, "I'm a big Dongjia" has always been their own unique way to the high-quality national style IP and the game scene mingling, so that the audience can be from a multicultural perspective to experience the essence of the ancient Silk Road This allows the audience to experience the essence of the ancient Silk Road from a multicultural perspective, and to re-live the beautiful memories of the classic national comics in the game.

Games and animation naturally have a high degree of compatibility, both of which convey deep-seated cultural thoughts and characteristics in a recreational way, and subconsciously influence the audience's perception and understanding of the outside world. In addition to its responsibility as the inheritor of ancient trade and culture, I am the Great Easterner actively engages in cross-dimensional marketing with national comic IPs such as Pauline Lamp, Qin Shi Ming Yue, Journey to the West, and Fox Demon Xiao Hong Niang, so that the game products do not just increase the heat of the moment by virtue of the linkage, but also grasp the essence of the IP, so that the game empowers the IP.

At the same time, in the many linkages of "I am the Great Easterner", Yiworld has always used traditional culture as a medium to control the rhythm of marketing, borrowing the classic elements of many national style IPs to broaden the boundaries of the game's content, strengthen the audience's sense of ****song and connection with the game and animation, and realize the IP-based creation of the product by combining quality with effectiveness.

As an integral part of China's cultural industry, games are also becoming an important vehicle for the dissemination of excellent traditional culture. By recreating historical artifacts, classic scenes from Chinese comics and popular characters, Yi-world embraces a broad group of people outside of the game, interpreting the spirit and spine of Chinese culture in the form of a game, which makes "I am a big boss" break through the circle in one linkage after another, and fosters a sense of national pride and cultural self-confidence in the audience, and further strengthens its position as a simulated business track pioneer and frontrunner.

In the future, Yi-world and I am a great master will continue to grasp the emotional needs of the players to do more warm and cultural content, so that more quality culture can be spread in the game, and the world can see the charm of Chinese civilization.