(Business) Professional Knowledge and Practice Daily -2020 Intermediate Economist (6-23)

In 2020, intermediate economists punch in once a day _ (business) professional knowledge and practice.

[Broadcast] 1. General consumer demand for hotels and transportation belongs to ().

A. Demand reduction

B. Negative demand

C. Irregular demand

D. Harmful demand

[multiple choices] 2. Traditional marketing concepts mainly include ().

A. The concept of production

B. Modern marketing concept

C. product concept

D. Promote ideas

E. sales creativity

[multiple choices] 3. The macro environment of marketing includes ().

A. Population environment

B. Economic environment

C. technical environment

D. Political and legal environment

E. Employee working environment

[multiple choices] 4. Among the following environmental factors, () belongs to the marketing macro environment.

A. Political law

B. Marketing intermediary

C. Science and technology

D. competitors

E. social culture

[Single choice] 5. Enterprises provide products with different performances to the same customer base. This mode of selecting the target market is called ().

A. Product centralization

B. Market specialization

C. Market centralization

D. Product specialization

Reference Answers and Analysis of Intermediate Economist (Business) in 2020

1, refer to answer C.

Analysis: Investigate the characteristics of different demand types. Option A: Demand decline refers to the state of demand decline. Option B: Negative demand refers to the demand state that most customers dislike or even avoid a product. Option C: Irregular demand means that the supply and demand of some products or services are inconsistent in time and fluctuate greatly. D option: harmful demand refers to the demand for products or services that are not conducive to people's physical and mental health. The general consumer's demand for hotels and transportation fluctuates greatly, so C is chosen.

2. refer to the answer ACE.

Analysis: Traditional marketing concepts include: production concept, product concept and promotion concept.

3. refer to the answer ABCD.

Analysis: The macro-environment of marketing includes population environment, economic environment, natural environment, technical environment, political and legal environment and social and cultural environment.

4. refer to the answer ACE.

Analysis: The macro-environment of marketing includes population environment, economic environment, natural environment, technical environment, political and legal environment and social and cultural environment. Errors in B and D belong to micro-environmental factors.

5. refer to answer C.

Analysis: There are six target market selection modes. 1. Product centralization. Enterprises only produce or operate a standardized product. 2. Enterprises only supply a certain customer group and provide different products. 3. Product specialization. At the same time, enterprises that supply a certain product to all kinds of customers will have different quality, style and grade. 4. Market specialization. Enterprises provide products with different performances to the same customer base. 5. Selective specialization. Enterprises selectively enter several different but attractive market segments to provide products with different performances for different customer groups. 6. Full access. Enterprises enter all market segments in an all-round way, providing all customers with a series of products with different performances that they need wholeheartedly. So, the topic is C.