What communication principles are embodied in the current situation of ip movie

IP movie refers to some best-selling, or high access to the written works adapted into a movie, mainly relying on the Internet channel to users of the film and television categories, which is the biggest difference with the traditional film is the medium of communication. The biggest difference between traditional movies and IP movies is the medium of communication. While traditional movies are mainly used to win the box office by going online in theaters, IP movies mainly rely on the Internet channel to spread among the users, and their profits are more dependent on the membership fees of the major video websites and embedded advertisements.

The current situation of IP movie and its dissemination principle:

IP movie is in the early stage of development in China, and is also pursued by the major platforms, and their main source is the highly-visited works on the Internet, which are then adapted into movies based on them. These readers will still go to watch the movie after it is adapted into a movie, contributing to the click rate and viewing rate. The vast amount of network resources and the global nature of the dissemination of more readers around the world can be converged into a huge audience, audience-centered, focusing on the audience's feedback, which is also the ip movie can form an industry.

Most of the works of IP movies are entertainment-oriented, and they pursue commercial interests. Most of them are net celebrities active in the network or "fresh meat" in traditional mass media, such as "Know Thou, Know Not Din" and "The Prince Consort's Promotion", which are based on nonsensical and absurd plots and high-caliber actors. Communication scholar White once put forward the four functions of communication, including providing entertainment, IP movies are precisely the extension of this function to the Internet industry. However, over-entertainment has also led to another phenomenon: the extrusion of traditional positive energy or excellent works related to national culture, and the vulgarization of IP films has also raised concerns among academics, the industry and the administration. If some of the content involves social issues such as homosexuality, it will easily affect the mainstream values of the society because it is not handled properly.

The content of IP films has begun to touch on social issues, such as homosexuality, and so on, and has given a voice to the disadvantaged groups, but the content is too vulgarized, not for the purpose of showing solidarity with the disadvantaged but for the purpose of self-profitability and attracting eyeballs. From the communication science, IP movie as a kind of media product, he has both commodity and culture, the biggest purpose of IP movie is still for commercial interests, how to balance the relationship and weight of the two characteristics, which is also a problem that IP movie needs to consider. According to Adorno's theory of cultural industry, contemporary cultural products are the products of industrial culture, and they are produced according to a certain production process.

It is because of these problems that the relevant administrative departments have also regulated the IP movies in terms of policy, such as taking down the IP movies on the air. According to the theory of nurturing effect in communication science, television plays an important role in forming people's mainstream view and view of reality, and they influence people's view of the world in a subtle way. ip movie as a video work in the Internet world still has an important role for users. This is especially true for those who rely on the Internet as their only medium for receiving information.

There are many problems in the development of IP movies, such as crude content, lack of originality, and over-reliance on actors with high face value, while neglecting the construction of content. ip movies rely on the Internet to become a category of media products, but like all other media products, media content is still the king, and the content of the ip movie is the way to communicate between the communicator and the audience.