What are the advantages of doing small programs in the clothing industry?

First of all, let's take a look at the advantages of WeChat applet. Wechat is a universal chat software, backed by 1 1 billion users, with huge traffic and a gathering place for commercial target users.

The number of daily users of 20 19 wechat calendar has reached 330 million, indicating that more and more users use applets, and the advantages of applets over APP are increasingly recognized and accepted by the public.

The production cost of small programs is low, and the promotion cost is lower than that of APP. At the same time, Tencent officials strongly support the display location of nearby applets, and directly connect to WeChat official accounts and share applets through chat.

The applet can scan the code. Whether it is online promotion or offline store, merchants can let users scan the code and use applets through publicity, which can attract more users without downloading.

Traditional promotion methods can be used to promote small programs, and the effect will be much better than the previous official WeChat account and APP, and the advantages of small programs themselves are very obvious.

Next, let's take a look at what functions the small program mall can achieve and how to help the clothing industry merchants run their own stores.

1. Store management: You can set the content of your own store, support online operation of single store and multi-store mode, and meet the needs of clothing enterprises of different sizes.

2. Commodity management: You can upload and modify commodities by yourself, and manage commodities by categories, so as to better let users choose online and better conduct online marketing.

3. Invoicing management: management of purchasing situation and data, inventory data, cargo flow situation and data, price adjustment sheet management, etc. Products, and help businesses to understand the trend of goods in detail.

4. Commodity purchase: it is convenient and quick to support users to browse commodities, join shopping carts or communicate with merchants online to buy their favorite commodities anytime and anywhere.

5. Order management: users can place orders directly in the applet, merchants can set up the logistics situation, and users can also check the order processing and logistics situation at any time.

6. Information management: You can add rich relevant information to better guide shopping and attract a certain number of fans like the official WeChat account, thus increasing the customer base.

7. Member recharge management: realize offline and online conversion, and customize the recharge amount to meet the needs of different membership systems.

8. Customer management: Merchants can obtain and manage the data of target users who have browsed applets and used applets.

9. Marketing tools: team battles, spikes, bargaining, red envelopes, coupons, membership cards, lucky draws, etc. Merchants can set up marketing activities for their products to increase sales.

10. Logistics Settings: Docking multiple express logistics, customers can pick up the goods at the store or choose the express company to deliver the goods to their doors.

The above are the main functions of the applet. It can be said that small programs can help traditional clothing industry merchants to carry out systematic management more time-saving and labor-saving, and can also acquire customers more effectively.