How far can Wang Xian wine industry go to test the water "drift bottle" to sell Meng marketing and grab the market?

After large-scale liquor enterprises occupied the market for a long time, some small and medium-sized liquor enterprises were forced to start testing water to sell cute marketing, and grabbing popular words became one of their main means. It is generally believed in the industry that from the perspective of brand building and cultural accumulation, small and medium-sized liquor enterprises are obviously insufficient, and it is still unknown how far the so-called fashion liquor, which mainly relies on gimmicks, can go in the market.

Incorporate into the internet factor

It is reported that the drift bottle wine was born in response to the popularity of Tencent's small game "Drift Bottle". "When it comes to fashionable white wine, people always associate it with foreign wine sold in nightclubs. China fashion liquor represented by drift bottles is different. " Wang Zhanfang, chairman of Wang Xian Liquor Industry, said.

According to reports, as the first fashion liquor based on the Internet in China, the drift bottle was incompatible with traditional liquor from the beginning. Unlike traditional liquor promoted by manufacturers or channels, drift bottle wine is completely promoted by consumers. However, whether this internet-based operation mode, which is completely divorced from demanding historical connotation, pursuing years and highlighting production technology, can make drift bottle wine recognized by the market may depend on consumers themselves.