State-owned travel agency development thinking

Reflections on the development of state-owned travel agencies

In contemporary society, new forms of tourism consumption continue to appear, providing great convenience for tourists to travel. The following is my collection of state-owned travel agency development thinking paper, welcome to read and learn.

Abstract: In recent years, the rapid development of the tourism industry, various types of travel agencies have emerged. State-owned travel agencies are facing serious development challenges. To obtain further development, state-owned travel agencies must be reformed. In this paper, the author first analyzes the new situation facing the current development of state-owned travel agencies, and then puts forward measures to accelerate the transformation and upgrading of state-owned travel agencies under the new situation.

Keywords : state-owned travel agencies, new situation, development

Since the 21st century, China's economy has developed rapidly, which has greatly improved people's living standards. People's quality of life has also improved greatly, many people began to pursue a more relaxed lifestyle. Traveling has become the best way for people to relax during holidays and spare time. The increase in the number of tourists has greatly contributed to the development of China's tourism industry. In recent years, the number of various travel agencies has been increasing, which makes the development of state-owned travel agencies face great challenges.

1, the current development of state-owned travel agencies facing the new situation

1.1 The travel agency industry is highly competitive. Since the reform and opening up, China's tourism industry has developed rapidly, and the number of travel agencies is also increasing. According to statistics, so far, China's large and small travel agencies have more than 20,000. The increase in the number of travel agencies provides tourists with more choices. For China's old state-owned travel agencies, this is a huge challenge: due to other private travel agencies, individual travel agencies to introduce travel programs, routes are more reasonable, travel costs are relatively low, many tourists choose these travel agencies. The number of customers of state-owned travel agencies has been greatly reduced.

1.2 Changes in tourism market demand. With the continuous development of the economy, people's living standards have improved greatly. People have more liquidity, the pursuit of quality of life is also higher and higher. People's motivation to travel makes the demand of the tourism market has changed greatly. Generally speaking, ordinary salaried class will choose provincial or domestic proximity travel; higher income? white-collar class? will choose foreign vacation travel and so on. Due to the difference in the consumption level of tourists and the different purposes of traveling, their demand for tourism is also very different. Some parents in order to let their children increase knowledge, often choose to go to some civilized ancient cities for? Science education? Tour; single young people tend to choose the prairie, the great desert; the elderly are more happy to go to some quiet places. In China, more and more citizens have taken tourism as part of their daily lives. The number of unit group travel is greatly reduced, the number of people who choose individual travel, family travel more and more, which has been to the unit group travel customers mainly state-owned travel agencies, is a huge challenge.

1.3 The emergence of new forms of tourism consumption. Contemporary society, the emergence of new forms of tourism consumption, to the tourists travel to provide great convenience. In order to meet the diversified tourism consumption needs of tourists, many travel agencies have reformed their own forms of tourism consumption, so that the form of consumption with the times. Time-share vacation, reservation travel and other new forms of tourism consumption endless.

Time-share vacation, refers to the hotel or resort will provide the right to use their services into a number of small time, and then sold to the tourists in time. Tourists buy the right to use the services of the hotel or resort for a certain period of time at one time, and then the tourists enjoy free treatment when they spend money in the time period they have purchased. The so-called booking of tours means that an individual plans his or her tour time and place in advance some time before his or her official tour, and chooses the most suitable actual registration with the travel agency. This way tourists can realize their travel plans at a more favorable price. Generally, the earlier the reservation is made with the travel agency, the better the discount. This mode of tourism consumption gives most of the travel programs. The emergence of these new forms of consumption has contributed to the rapid development of the tourism industry in China.

2. Measures to accelerate the transformation and upgrading of state-owned travel agencies under the new situation

2.1 Expand the scale of state-owned travel agencies and improve operational strength. In order to cope with the fierce challenges of the industry, state-owned travel agencies must expand their scale and fundamentally improve their operating strength. State-owned travel agencies can create a complete industrial chain development model to provide a strong financial basis for the expansion, transformation and upgrading of travel agency scale. The travel agency industry is different from other industries in that it has less operating capital, lower gross profit margins, but a relatively high rate of return. Therefore, state-owned travel agencies can use the funds raised during the development of previous travel agencies to invest in some other areas, such as the real estate industry and other high-tech industries. In this way, the state-owned travel agency can obtain higher economic benefits, and its strong material and financial foundation can lay a solid foundation for the further development of the travel agency. Therefore, the state-owned travel agency must be committed to the establishment of a complete industrial chain development model, enhance their economic strength, and at the appropriate time to go public.

2.2 Enhance the service quality of state-owned travel agencies, and do a good job of one-stop service. The travel agency industry in essence belongs to the service industry, which provides tourists with the product is the service. The purpose of the tourists traveling is to relax and enjoy the scenery. Travel agency service work well, customer satisfaction is bound to be high, in the next trip is bound to choose this travel agency. In order to ensure that the unit? Returning customers? , state-owned travel agencies must improve their service quality. Quality for performance, which is one of the important means of transformation and upgrading of state-owned travel agencies. In addition, the state-owned travel agency to do their own work at the same time, pay attention to expand their business scope, to provide tourists with? One-stop? Service. State-owned travel agencies must think about what tourists need, anxious tourists anxious, and constantly improve their service quality to meet customer demand. This requires state-owned travel agency managers to establish a correct view of service, while state-owned travel agencies can realize the performance appraisal system for employees, so that the quality of service and their own wages linked to improve employee motivation.

2.3 Innovative state-owned travel agency tourism to meet the needs of tourists. In the past, a large part of the business of state-owned travel agencies is for group tourists. However, with the development of society, the number of group tourists is decreasing, the original department doing unit or group travel must make business adjustments and upgrades, and innovate their business model. State-owned travel agencies can launch a variety of preferential or discount group travel activities. For example, state-owned travel agencies can launch ? Multiple travelers, partially free? s travel business to attract more customers. In order to cope with the fierce market competition, state-owned travel agencies must, according to the needs of tourists, develop practical . Tourism program.

2.4 Increase the publicity of state-owned travel agencies, and actively expand business. With the development of social and economic development, the Internet and other kinds of information technology has been further developed. The emergence of these technologies makes information flow in a wider range and improves the **** enjoyment of information. In order to expand their business, state-owned travel agencies must increase their publicity efforts, so that their business is known by more tourists, and then tourists may choose the services of this unit. State-owned travel agencies must make full use of these convenient means to do a good job of publicizing the unit's business.

2.5 Strengthen the construction of enterprise culture, improve the cohesion of the enterprise. First of all, the state-owned travel agency must strengthen the cultural construction of this enterprise, through a variety of education and training, to change the consciousness of the staff, improve the cohesion and sense of belonging of the staff, so that the staff is more active and responsible for the work. Secondly, the wages of employees must be raised so that they are not lower or higher than the average level of the industry. At the same time, it is necessary to provide employees with appropriate benefits to enhance the staff's feelings towards the enterprise, in order to better contribute to the development of the enterprise's own strength.

3, summary

In recent years, the rapid development of the tourism industry, for China's economic development has made great contributions, and has become an important growth point in the development of China's national economy. However, with the changes in China's market environment and development situation, the development of state-owned travel agencies are facing great challenges. In order to find a new direction of development, state-owned travel agencies must make changes; through various ways to expand the scale of enterprises, improve economic strength; improve the quality of service of state-owned travel agencies; innovation of state-owned travel agencies to meet the diversified travel needs of tourists; increase publicity efforts to improve their market influence. Only in this way, the state-owned travel agencies can obtain new development.

References:

[1]Mou Xiaoyi. Research on Participatory Teaching Methods in Travel Agency Operation and Management Courses[J]. China Science and Education Innovation Guide. 2011(05)