What is the FMCG industry?

The FMCG industry refers to the merchandising industry with high consumption frequency, short timeframe of use, a wide range of consumer groups, and a high demand for consumer convenience. FMCG industry sales channels are varied and complex, with a variety of channels coexisting with traditional and emerging industries. The concentration of FMCG industry is gradually rising, and the competition is increasing.

Industry characteristics:

High consumption frequency, short use time, with a wide range of consumer groups, for the convenience of consumption requirements are very high, a variety of sales channels and complex, traditional and emerging forms of industry and a variety of channels coexist. And the industry concentration is gradually rising, the competition is more difficult.

FMCG products are impulse purchases, impromptu purchasing decisions, insensitive to the advice of many people around them, depending on personal preferences, similar products do not need to be compared, the appearance of the product/packaging, advertising and promotion, price, point of sale and so on play an important role in sales.

Extended Information:

The FMCG industry is categorized into four main sub-industries:

I. It is the personal care industry, which consists of industries such as oral care, hair care, personal cleansing, cosmetics, tissues, condoms, shoe care, and shaving products;

II. It is the home care products industry, which consists of laundry soap and synthetic cleaners for fabric cleaning products as well as dishware cleaners, floor cleaners, toilet bowl cleaners, air fresheners, insecticides, mosquito repellents, and polishes for household cleaners;

Third, it is the branded packaged food and beverages industry, which consists of health beverages, soft drinks, bakery products, chocolates, ice creams, coffees, processed meat, vegetables and fruits, dairy products, bottled water, and branded rice and noodles. , bottled water, and branded rice, flour, and sugar industries;

four, it is the tobacco and alcohol industries, which are able to digest items quickly.

Reference:Baidu Encyclopedia-FMCG Industry