Traditional Culture Encyclopedia - Traditional festivals - What are the forms of advertising?

What are the forms of advertising?

Advertising forms include newspapers, radio, television, movies, street signs, window, printed matter, neon lights and so on. Specifically including:

1, using newspapers, periodicals, books, catalogues, etc. Publish advertisements;

2, the use of radio, television, movies, videos, slides and other advertising;

3, the use of streets, squares, airports, stations, docks and other buildings or spaces set up signs, neon lights, electronic display boards, windows, light boxes, walls and other advertisements;

4. Use theaters, stadiums (gymnasiums), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements inside and outside;

5. Use vehicles such as cars, boats and planes to set up, draw and post advertisements;

6. Mail all kinds of advertising materials through the post office;

7. Use gifts to advertise;

8. Use of online mail, banners, etc. For advertising, a database marketing.

9. Call center, a kind of database marketing.

10, advertising by sms and MMS, a database marketing.

1 1. Use other media and forms to publish, play, set up and post advertisements.

12, and some people use oral advertisements.

13. Spreading advertisements through SMS and lottery services, and posting advertisements in e-mails have also been rampant recently.

Extended data:

Classification of advertisements:

1, classified by content

Product advertising, brand advertising, concept advertising, public service advertising

2. Classification by purpose

Informing advertisements, promotional advertisements, image advertisements, suggestion advertisements, public service advertisements and promotional advertisements.

3. Classification by strategy

Single advertisement, series advertisement, concentrated advertisement, repeated advertisement, marketing advertisement, comparison advertisement and persuasion advertisement.

4. Classification by media

Newspaper advertisements, magazine advertisements, TV advertisements, movie advertisements, online advertisements, packaging advertisements, radio advertisements, poster advertisements, POP advertisements, traffic advertisements, direct mail advertisements, car body advertisements, ticket advertisements and lunch box advertisements.

With the increase of new media, there will be more and more types of advertisements divided by media.

5. Classification by expression

Image advertisement: picture-oriented

Text design advertisement: text arrangement is the main thing.

Humorous advertising: humorous scenes are the main ones.

Portrait advertisements: movie stars, singers and representatives of various industries.

Audio-visual advertising: the rhythm of sound, image and music

6, according to the classification of communication

International advertising, national advertising, local advertising, regional advertising

7, according to the communication object classification

Consumer advertising, corporate advertising

8. Classification by theme

General advertising, retail advertising

References:

Baidu encyclopedia-advertisement