How to promote new physical stores and how to use the Internet to promote their own physical stores?

We often see online promotion, but most of them promote online products. For offline products, most of them are drainage, but how to use online promotion to promote physical stores?

According to past experience, Qian Jun media believe that:

1. wechat

Wechat is now a big social media company, with almost one person in China, which is a relatively high way to promote physical stores:

① applet

If a physical store wants to do long-term network promotion, it can choose to do small programs directly. As a promotion medium, we all know that applets can run well in the WeChat environment, avoiding the trouble of downloading apps and improving the interactivity in the network. It's a good choice.

2 WeChat official account.

Of course, applets still need to be developed and maintained, so you can also choose the official WeChat account as the promotion channel. Of course, if you have an official WeChat account, it would be better to have a certain number of fans. If not, you can also pay for promotion through other related official WeChat accounts, with the help of its fans.

③ Friends circle

Of course, if you don't think the above can be done, you can add more customers' WeChat in peacetime and post it directly in the circle of friends when there is a publicity activity. Of course, you can also promote fission by forwarding friends' likes.

2. Platform promotion

All of the above are promotion methods based on WeChat, and we can also use the platform for boring publicity:

①b2b

Common b2b channels include Baidu Aigou, 360 Huiyoucai, 58 Tongcheng, Jiji.com and local forums. Usually, product information can be released through these channels. You can edit and publish the promotion information of physical stores to b2b platforms, and you will also get traffic from these platforms.

②b2c

B2c platform is generally a take-away platform. You can advertise in it or implant promotional information in the store to encourage users to choose offline stores to enjoy preferential treatment and increase the number of users.

3. Local Internet Red

Furthermore, to promote physical stores, you can also hire local online celebrities to recommend them. Generally, the local network red charge is not high, and the effect is good, which is a good way.

Qian Jun media discussed how to promote physical stores through the Internet. The above contents are for reference only.