What types can consumers be divided into according to their buying habits?

1, the purchase behavior is complicated.

And understand the significant differences between existing brands, varieties and specifications, it will produce complex buying behavior.

2. Reduce the unbalanced purchase behavior.

I accidentally choose a brand, and the purchase decision-making process is fast and simple. However, after purchasing, they will think that the products they purchased have some defects or other similar products have advantages, which will lead to an imbalance and doubt the correctness of the original purchase decision.

3. Seek diversified buying behaviors.

You decide to buy a brand without in-depth information collection, evaluation and comparison, evaluate it at the time of consumption, but switch to another brand the next time you buy it.

4. Habitual buying behavior.

I'm just used to buying brands I'm familiar with, and I may or may not evaluate the products after buying them.

Extended data:

Consumers will make a purchase decision after evaluating and selecting products through search information. Of course, consumers may also postpone or cancel the purchase decision because of problems in the evaluation and selection process, and the decision-making process of consumers' purchase is at a standstill.

It is impossible for enterprises involved in marketing to do any work on consumers' purchase decision, because once consumers make a purchase decision, the rest is to complete the transaction in the store or elsewhere, that is, pay, pick up the goods or arrange the delivery place.

Reference source: Baidu Encyclopedia-Buying habits