The difference between network survey and traditional survey

Survey costs: lower, mainly design and data processing costs, the cost of each questionnaire to pay almost zero

Survey scope: the whole country and even the world, a huge number of samples

Operation speed: very fast, only need to build the platform, the database can be automatically generated, a few days may be meaningful conclusions

Timeliness of the survey: 24/7

Convenience of the respondents: very convenient, respondents can freely decide the time and place to answer the questionnaire

Credibility of the results of the survey: relatively real and credible

Applicability: Suitable for long-term surveys of large samples, suitable for rapid conclusions to be drawn

Traditional market research

Surveys Cost: expensive, including: questionnaire design, printing, distribution, collection, hiring and training of interviewers, entry of survey results, statistical analysis of the questionnaire by a professional company, and other aspects of the cost

Survey scope: limited by the cost of the survey area and the number of samples are limited

Operating speed: slow. It takes at least 2 months to 6 months to reach a conclusion

Timeliness of the survey: different interviewees on the time they can be accessed

Convenience of the interviewees: less convenient, generally have to cross the spatial barriers to reach the location of the visit

Credibility of the results of the survey: generally have a supervisor of the questionnaire to review the measures are strict and credible

Survey results. p>Applicability: Suitable for face-to-face in-depth interviews, food, etc. need to be sensory testing of respondents

2. Convenience and low cost

(1) online market research can save a lot of manpower and material resources consumed in traditional market research.

(2)To conduct a survey on the Internet, you only need a computer with Internet access.

(3) The investigator sends out an electronic questionnaire on the corporate site, which is filled out voluntarily by Internet users, and then the information returned by the visitors is sorted out and analyzed by statistical analysis software.

(4) online market research in the collection process does not need to send out investigators, not subject to weather and distance restrictions, do not need to print questionnaires, the survey process the most onerous, the most critical information collection and entry work will be distributed to the terminals of many online users to complete.

(5) online survey can be unattended and not indirectly accept the survey to fill in the form, information testing and information processing work are automatically completed by the computer.

3. Interactivity and adequacy

The biggest advantage of the network is interactivity. This interactivity is reflected in the online market research in the following two points:

(1) in the online survey, the interviewee can put forward their own views and suggestions on the questionnaire-related issues in a timely manner, which can reduce the questionnaire is not reasonably designed and lead to bias in the survey findings and other issues.

(2) Interviewees can freely express their views online, while there is no time limit. The traditional market research is impossible to do all this, for example, the interview method of intercepting the survey on the road, it is a shorter survey time, can not be more than 10 minutes, otherwise the respondents will certainly be impatient, and thus the requirements of the interviewer surveyor is very high.

4. Reliability and objectivity of the survey results

Since visitors to the corporate site are generally interested in corporate products, so the results of this market research based on customers and potential customers is objective and real, it reflects to a large extent the consumer mindset and market development

(1) the respondents to participate in the principle of completely voluntary survey, the survey is more targeted. The traditional market research in the interview method of intercepting the questioning method, in essence, with a certain degree of "mandatory".

(2) the questionnaire is filled out voluntarily, not the traditional survey "forced", fill in the survey content generally have a certain interest in answering questions relatively serious, so the questionnaire filled out a high degree of reliability.

(3) Online market research can avoid the bias of the findings of the traditional market research caused by human factors, the interviewee is in a completely independent thinking environment to accept the survey, can maximize the objectivity of the findings.

5. No time and geographical restrictions

Online market research can be 24 hours a day, which is subject to regional and time constraints of the traditional market research methods are very different.

For example, a home appliance company utilizes traditional research methods to conduct market surveys nationwide, requiring the close cooperation of various regional agents.

6. Testability and controllability

Using the Internet to collect information through online surveys can effectively implement a systematic test and control of the quality of information collected.

(1) online market survey questionnaire can be attached to a comprehensive standardized interpretation of the indicators, which is conducive to the elimination of survey bias due to unclear understanding of the indicators or the investigator to explain the caliber of the survey is not the same.

(2) the questionnaire review test by the computer based on the set test conditions and control measures are automatically implemented to effectively ensure that the questionnaire 100% review test to ensure the objectivity and fairness of the test and control.

(3) through the identity verification technology of the respondents can effectively prevent fraudulent behavior in the information collection process