Traditional Culture Encyclopedia - Traditional festivals - How to attract customers at the exhibition
How to attract customers at the exhibition
We generally attend exhibitions for at least two purposes: first, to enhance the corporate image, and second, to place orders. In the exhibition, we must first understand the market demand. Different markets have different needs, including the appearance requirements and functions of this product, such as which range the price level should be limited to. We use this exhibition to get this information. In addition, it is necessary to understand the development of peers, including the scale of competitors, the direction of product development, his price, his quality and his market positioning. Because it is impossible for the same industry to attend the Canton Fair alone, many colleagues will attend. Our participation in the Canton Fair is not only a narrow goal of taking orders, but also a lot of other work. We need to know the market situation, the development of customers and competitors. In fact, every exhibitor will do this, because even if you don't attend the Canton Fair, it will be a big move for an enterprise. Such a big trend should tell customers about the development of enterprises, product research and development, every research and development direction, new products and so on. Commercial enterprises should let their customers know about these measures. On the other hand, if you attend an exhibition, you are like a performer. You should have enough viewers to join you. At the Canton Fair, your regular customers must further explore and cooperate. First of all, we should carefully arrange the products so that customers can see your products among thousands of products. It's hard to do this. When preparing samples, we should be very careful and carefully selected, and generally choose representative products, such as fan manufacturers. There are many styles of fans, so you should choose representative products to show at the Canton Fair. In addition, we should pay attention to the appearance of products, because the most important thing in the Canton Fair is how to attract the attention of guests to the maximum extent. If the appearance has no characteristics, you should keep it clean and shiny. Exhibitors can meet many customers in a short time, and it is very intuitive, which is unmatched by this website. The cycle on the website is very long, and the promotion on the website may be one design at a time, and then it will take a year. The website is the never-ending Canton Fair with its own characteristics. You can contact your netizens through the website every day. In the reply to the email, the inquiry content of the customer's inquiry is deeply studied, targeted answers and quotations are given, and some information is included. Some deliberately left out some information to see if customers would come to you for more information. After you report it, you should follow up this situation, call him occasionally, or send another email. The content of the email should be changed and the phone number should be appropriate, so as to attract the attention of customers, because customers are not searching for an inquiry online.
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