What are the methods of publicity?

Common publicity methods include radio, television, newspapers, internet, SMS, leaflets, billboards, blackboard newspapers, lectures, conferences, word of mouth and so on. , divided into traditional propaganda and media propaganda.

Lasswell, a famous American communication scientist, provided people with seven kinds of common propaganda skills in The Art of Propaganda published by 1937, which are still valuable for learning and learning today.

These seven technologies are:

1. Abuse method

Put a bad label on an idea so that we can reject and condemn it without checking the evidence.

2. Excellent generalization method

Also known as halo effect, halo effect is to associate a thing with beautiful words so that we can agree or accept it without confirmation.

3. Transfer method

Transfer the authority, influence and prestige of one respectable thing to another, so that the latter can be accepted more easily. The transfer method works through the contact process, such as "implicated appreciation". The purpose of a communicator is to connect an idea, product or cause with what people appreciate.

4. Testimony

Comment on an idea, project, product or person through some respectable or annoying people, and influence the public's attitude.

5. The law of ordinary people

Refers to a speaker who calls himself and his ideas "people's" or "ordinary people's" to gain wider trust.

6. Shuffle cheating method

It refers to the selection and application of facts or fallacies, examples or distractions, and reasonable or unreasonable statements in order to explain an idea, project, person or product as well as possible.

7. Strip floating method

The propagandist told People, "Everyone-at least all of us-is doing it". The propagandist uses this propaganda technique to try to convince people that all members of the People's League accept its plan, so everyone must follow everyone to "jump on the band float" and accept the propagandist's plan.