What is the current market prospect of floral industry?

—— Original title: 20 18 Analysis of the current situation and development trend of China flower industry market. With high-end development, the circulation network will be smoother and more efficient. China's flower consumption market is becoming more and more mature, and the flower circulation system has gradually formed a national circulation network.

After adjustment and transformation in recent years, the flower consumption market in China has become more and more mature. Flower consumption has gradually changed from group consumption to mass consumption, from holiday consumption and staged consumption to daily consumption and annual consumption. The consumption pattern has changed from simplification and group purchase to personalization and diversification. The consumption range has shifted from first-and second-tier cities to third-and fourth-tier cities and even rural areas, and the flower consumption groups have been expanding. With the expansion of industrial scale, China's flower circulation system is becoming more and more perfect, and the national circulation network is gradually forming.

Analysis on the Development Course of China Flower Industry: It is in the period of adjustment and upgrading.

The flower industry in China came into being in the era of reform and opening up, and has been developing and growing with the deepening of reform and opening up. Over the past 30 years, the flower industry in China has developed rapidly from scratch, from small to large. Looking back on the development of flower industry, it can be roughly divided into three stages.

The first stage is from 1978 to 1990. In order to restore the development stage, with the implementation of the rural household contract system, farmers began to produce flowers on their own responsibility fields, with small scale, mixed varieties, scattered planting and low product quality.

The second stage is 199 1 to 2000. In order to consolidate and improve the stage, with the gradual establishment and improvement of the socialist market economic system, the rapid development of the national economy, the improvement of urban greening and beautification requirements, and the improvement of people's lives, the demand for flower products has increased rapidly. All localities regard the development of flower industry as one of the important ways to adjust agricultural structure and increase farmers' income, which has greatly accelerated the development process of flower industry.

The third stage is 200 1 till now. In order to adjust the transformation, with the gradual deepening of economic globalization, flower production has further shifted from high-cost developed countries to low-cost developing countries. Especially in the new situation of China's continuous economic and social development and expanding demand for flowers, the flower production area has greatly increased, but the problems such as low quality and efficiency, similar industrial structure, homogeneous product structure, low quality of employees and weak innovation ability are more prominent, and the industry has entered the stage of adjustment and upgrading.

The flower planting area has expanded and the industrial output value has increased steadily.

According to the statistical data of China Flower Industry Market Demand Forecast and Investment Strategic Planning Analysis Report issued by Forward-looking Industry Research Institute, since the 1990s, the flower industry in China has shown a rapid development trend. By 2000, the flower planting area reached 654.38+0.475 million hectares, an increase of more than 200% compared with 654.38+0.990.

From 2003 to 2005, the flower planting area in China increased by 40.63% annually, reaching 8 1.02 million hectares in 2005; In 2006, the flower industry in China began to change from quantity to quality, and the flower planting area decreased, and then increased year by year with the growth of demand. At the end of 20 17, the actual planting area of flowers in China was 1448900 hectares, among which ornamental seedlings accounted for the highest proportion. Standardized, high-quality seedlings, large-scale seedlings, new superior varieties and characteristic high-end engineering seedlings are still scarce resources. In 20 18, the flower planting area in China was about 1.63 million hectares.

Statistics on the actual planting area of flowers in China at the end of 20 12-20 18.

Data source: compiled by Prospective Industry Research Institute.

From the perspective of industry output value, with the overall expansion of China's flower planting area, the output value of China's flower industry has been continuously improved. According to the data of forestry statistical yearbook and statistical bulletin issued by the State Forestry Administration, the output value of China's flower industry increased steadily from 20 13 to 20 18, and the output value of flowers and ornamental seedlings reached 261400 million yuan in 20 18, with a year-on-year increase of 4.59%.

20 13-20 18 China flower industry output statistics.

Data source: compiled by Prospective Industry Research Institute.

The flower market is huge, and the circulation system is gradually established.

China has a vast territory and diverse climate types, and the flower consumption market is mainly concentrated in large and medium-sized cities. This separation of production and consumption, as well as China's vast territory, determines the long-distance transportation nature of China's flower circulation. In order to promote the development of China's flower circulation industry and improve the operation efficiency of China's flower industry, China supports the construction of flower markets in flower producing areas and big cities to meet the needs of production and sales. The overall scale of China's flower market is huge. According to the data of National Forestry Statistical Yearbook and Statistical Bulletin issued by State Forestry Administration, the number of flower markets in China fluctuated from 20 13 to 20 18, but remained above 4,000 in general.

20 13-20 18 China flower market quantity statistics

Data source: compiled by Prospective Industry Research Institute.

Compared with developed countries, the construction of flower logistics trading system in China is still in its infancy. Although there are various problems in China's flower logistics, the modern flower logistics distribution network has been clearly planned in the relevant planning, and it is proposed that flower production and logistics enterprises will be encouraged to strengthen the logistics infrastructure construction such as preservation, refrigeration, transportation and inspection, and the national and local governments will give support to the infrastructure construction such as flower refrigeration, distribution and inspection. Accelerate the construction of public information platform for flower logistics, and support logistics enterprises to use advanced information technology to improve the scientific management level. Actively cultivate large-scale flower logistics enterprises and support the professional and characteristic development of small and medium-sized logistics enterprises, especially small and micro enterprises.

Analysis on the development trend of China flower industry: the circulation network is becoming more and more perfect, and the transportation efficiency is further improved.

With the adjustment of China's agricultural industrial structure, the flower industry is showing great vitality. The flower industry is a labor-intensive industry, and the market prospect is very considerable to solve the problems of variety improvement, storage and transportation.

1. With the introduction of a large number of high-quality varieties and the improvement of output in China, the varieties of China's flower industry are gradually moving towards the high end, and the product categories are constantly enriched, and the output is increased while paying attention to product quality;

2. The formation of regional division of labor. Fresh cut flowers mainly come from Yunnan and Guangdong, and green seedlings from Zhejiang and Jiangsu occupy an important position in China. At the same time, with the rapid development of post-harvest low-temperature circulation and long-distance transportation, the advantages of producing areas are more obvious, and the pattern of large production and large market will inevitably appear;

3. With the improvement of science and technology, under the scientific seedling raising and breeding, the development of wild flower resources will be intensified, and the improvement and popularization of traditional flower varieties will be further improved;

4. The flower market is huge, and the national policy has made a clear development plan for the modern flower logistics distribution network, which will encourage flower production and logistics enterprises to strengthen the logistics infrastructure construction such as preservation, refrigeration, transportation and inspection, and the national and local governments will support the infrastructure construction such as flower refrigeration, distribution and inspection, so that the national flower transportation and circulation system will be smoother and more efficient in the future.