What is traditional psychology?

The representative figure of traditional psychology is Pavlov.

Traditional psychology believes that the relationship between induction and reflection should be strengthened through various strengthening forces. With the help of strong driving force, consumers' buying behavior is established, and demand is caused by driving force.

Advantages of traditional psychology:

1, which is easily accepted by marketers, is applied to enterprise practice activities, especially related promotion strategies, such as the formulation of advertising strategies. , and achieved good results.

2. Remarkable achievements have been made in the indiscriminate product competition market and the early postwar market, and such a shadow can also be found in the postwar brand growth in the United States.

The deficiency of traditional psychology: this theory can not give a satisfactory answer to people's feelings about goods and promotional activities and the role of interpersonal influence in buying behavior.