What are the basic ways to promote the combination, and what are their characteristics?

Do enterprises adopt one promotion method or two or more promotion methods in actual promotion activities? This requires choice. If you choose two or more ways, it will involve the question of which way is the main one and which way is the auxiliary one. The process of organic collocation and overall application of various promotion means is called promotion combination. The countermeasures that enterprises can implement through promotion combination are called promotion strategy, also called promotion combination strategy, that is to say, promotion combination strategy is a certain result or concrete performance of promotion combination. In practice, if the promotion combination strategy formed by promotion combination is based on personnel promotion and other promotion methods such as tackling key problems, the promotion combination strategy formed in this way is called push strategy. Push strategy is mainly suitable for the promotion of means of production, that is, the promotion activities in the producer market. Another way, that is, the promotion combination strategy formed in the process of promotion combination is mainly advertising, supplemented by other promotion methods, so the promotion combination strategy formed is called pulling strategy. In other words, advertising is used to stimulate end users and consumers' desire to buy. In practice, it is usually a combination of push and pull, with push and pull. In other words, on the one hand, it is necessary to use advertisements to motivate end users, and end users will have a desire to buy. On the other hand, people should recommend them to middlemen in the form of sales promotion, so that middlemen are willing to distribute or represent their own goods and form an effective distribution chain. Of course, in the process of promotion combination, we should also consider the nature of the products and refer to the promotion budget and other related factors for combination.