What is GTM?

GTM is the abbreviation of Go To Market, which is the end-to-end product management project operation process from demand research, planning, development, production, pricing, listing, price control to the end of the cleanup process.GTM as a product manager, responsible for the commercial success of the product. GTM as a product manager is responsible for the commercial success of the product, which is simply understood as the process of executing the product to the market. GTM is a product-oriented business vision, that is, how to make a mature product through reasonable positioning pricing, MKT strategy, sales strategy and other methods to make the product appear in the right place, reach the target audience, and form as far as possible to facilitate transactions, to achieve the maximization of the product's operating efficiency.

The work content of GTM can be seen from Huawei's description of the role of the GTM manager in an overseas country:

1, brand manipulation, pulling through the various business areas for product launch action alignment, and participating in the life cycle management of the product from planning to delisting;

2, market dynamics and competitive analysis, put forward the risk of the product launch/sales problems, formulate targeted solution proposals and promote the implementation;

3, market dynamics and competition analysis, and put forward the product launch/sales problems and risks, formulate targeted solution proposals and promote the implementation of the product. Targeted solution proposals and promote the landing;

3, management of product S&OP and first-line sales plan.

GTM, as a kind of organization, process, team or position that coordinates and promotes the product launch, mainly provides the following core values for the enterprise operation:

Enhance product efficiency. Continuously create explosive products and improve product ROI

Enhance marketing efficiency. More efficient product marketing investment, less cost, better results

Enhance management efficiency. Research \ production \ sales \ camp each link more efficient cooperation, management costs reduced

In short, to enhance the overall efficiency of the company. Unity of thought, unity of play, so that the business has a law to follow the rules and regulations, manipulation process visualization can be reviewed and can be precipitated