What is 7w in network marketing?

The steps to understand the consumer market can be divided into seven steps, which are represented by seven words beginning with "W", referred to as "7W" for short.

First of all, who buys your product, who is the final customer of your product, why do they buy your product, and what needs can your product meet?

Such as: Shanxi-Yuncheng "instant noodles" sales

Some products are seasonal. When will you buy them? Such as "moon cakes".

Where to buy it?

For the convenience of consumers, it is necessary to study where different products are sold.

What factors affect consumers' purchase?

Such as: selling air conditioners. Consumers' purchasing trends can be analyzed according to temperature and income.

Qingdao Haier seizes the market;

"greenhouse effect"

How do consumers "buy what"?

Different ways of consumers' purchasing determine different marketing strategies.

How much are consumers willing to spend on products?

"Good goods are not cheap, and cheap goods are not good."

"The price is too high to afford"