The similarities and differences between online advertising and traditional advertising, and the practices of enterprises in these two aspects.

For enterprises, the rational use of online advertising and traditional advertising can maximize the advertising effect. The similarities and differences between online advertising and traditional advertising are as follows:

1, content

Traditional advertising content is limited by broadcast time and layout, seeking to grasp the key points of products in a short time. Online advertising can easily break the limitations of traditional advertising by placing links or QR codes. Advertisers can attach a lot of text descriptions, pictures and even videos to their products without considering "cherishing words like gold". It is unimaginable for traditional advertising.

2. Interaction

For products that visitors are interested in, they can get in touch with the manufacturers quickly and get a reply with the help of social software such as email. This kind of experience just meets the needs of fast-paced urban life. Enterprises can analyze the big data of visitors, understand the effect of advertising, and facilitate the modification of advertising creativity.

Step 3 pay attention

Due to the limitation of most traditional advertising methods, the attention paid to its harvest is extremely low. Among online users, 55% people don't do anything else when using the computer. As a scarce resource, under the background of the Internet, the competition for attention is becoming more and more fierce. How to get gold from these 55% users and let advertisers work hard day and night.

4. release; Emissions; issue

The release of traditional advertisements is mainly realized through advertising agencies. Enterprises entrust advertising companies to implement advertising plans, and advertising media undertake advertising business through advertising companies. Among them, whether the communication link is smooth and whether the cost can be effectively controlled needs to draw a big question mark. Advertising on the Internet has greater autonomy for enterprises, which can choose to publish by themselves or through advertising agents, and the cost is easier to control.

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The target group of online advertising is a group with relatively high cultural level and professional level. They are the main customer groups of durable consumer goods, real estate, tourism products and spiritual consumer goods in the whole market.

The development of advertising:

From the perspective of transmitting information, advertising is an ancient social phenomenon. Judging from the history of human development, advertising is an ubiquitous and ever-present activity in human society. Human ancestors began to use gestures, sounds and firelight to spread advertisements, and later invented and used languages and characters, which expanded the depth and breadth of advertising communication. The emergence of mass media has made human advertising communication undergo a qualitative change again. The universality of advertising phenomenon and its extensive functions make many experts and scholars at home and abroad explore the significance of advertising. Because of the diversity of advertising media, different advertising models, different advertising mechanisms and complex advertising extension, people choose to discuss advertising from different angles, and the analysis of both sides of advertising is even quite different, so different theoretical schools will inevitably have their own opinions on advertising. These different schools of advertising definitions are very helpful for us to understand the meaning of advertising scientifically, because they reveal the advertising phenomenon from different angles and describe the basic outline of advertising.