Traditional Culture Encyclopedia - Traditional stories - E-commerce and brick-and-mortar stores tear each other, the e-commerce platform's malicious low price competition ruined the economic system
E-commerce and brick-and-mortar stores tear each other, the e-commerce platform's malicious low price competition ruined the economic system
First of all, to explain my point of view: e-commerce and brick-and-mortar stores are not wrong, there is the rationality of existence. But the existence of reasonable is a rule, as the saying goes, no rules are not round.
In the past two years, whether e-commerce or brick-and-mortar stores are now shouting that business is not doing well, that there is no real thought behind the reasons?
First, the e-commerce chapter: the general spit on the line cost of previous years has increased significantly, the competition is white-hot, the operation of the elastic space is getting smaller and smaller (here I can understand for the opportunity to sell fake goods is less and less), but also includes buying traffic, brush a single and so on a series of problems, and will not go into detail here.
At the beginning of the e-commerce, Taobao appeared, is due to the environment. Taobao fire is the environment. Merchants crowded into the head, it can be said to go in to earn money, that time is the people figure a fresh, regardless of his three or seven, advanced to look at it again, this into the improper tight, until it becomes a shopping habit. Then to now more than one e-commerce platform competition, consumers also have more choices.
Speaking of which, I'd like to ask a question: how many people have not stepped on the mine when shopping online, raise your hand. Estimated that should have been hit, anyway, I am generous to admit that more than once in the trick. Those who shouted every day that the e-commerce platform is cheap offline expensive, the heart does not count?
The so-called increase in the cost of e-commerce, just a one-sided appearance, simply do not see the essence. The essence is to understand where the consumer's money goes, where does my traffic go? Later we elaborate on related issues. Let's start with the physical store environment.
Two. Entity store chapter: the entity store in fact, these years there have been great changes, to be honest is completely in order to live, was forced to desperate, really helpless. Rent or that rent, labor costs or that cost, you see or not see where he is mercilessly waiting for you, no one pity you.
Many people deplore the brick-and-mortar stores selling fake goods, high prices. Said as if the physical store pitfalls all kinds of mastery. Is this actually the case? Can responsibly say, of course not! The same goods in the physical store and online price must be the same. Because each manufacturer is not stupid, all sales channels and price system are controlled, otherwise the brand will only die in the future. Why? Because the system and control is also integrity! On the fake combined with a piece of e-commerce to say.
The so-called fake goods, as long as you remember a sentence can be, a penny for a penny of the truth is more than obvious, you have to cross the level of the challenge of the real me, then who can not save you. E-commerce platform is the concentration of fake goods flooded, casually buy can be bought, but many people buy fake goods still say good cheap, this can only, say big brother sister you this self-comfort and self-brainwashing kung fu is really good, under the admiration admiration!
Well, the above said so much, the focus came! Why don't you support e-commerce (meaning you don't support the oligarchy).
Let's look at the essential differences between e-commerce platforms and brick-and-mortar stores.
The direction of money in the two economies: the e-commerce platform is to pool money to the top, and the brick-and-mortar stores are to let the money circulate in the market.
In fact, every store and consumer participant in the online malicious low price competition is a leek. All consumers are also participants in a particular industry, think about your company's low profits? Think about whether your company is also struggling on the edge? Think about whether your career could end at any time? Think about your family, will they collapse because someone loses their job? Don't talk about how much money you make a year, you can't represent the 1.4 billion people in the country, why don't you look at how monstrous the e-commerce platforms that are growing savagely, fueled by capital, are! All the unemployed people in the industry chain are going to delivery, all go to the logistics? How many enterprises have closed down because of meager profits! Small and medium-sized micro-enterprises can only struggle in the cracks, this is the status quo, this is also the capital of small and medium-sized micro-enterprises naked mockery! This is to give the number of money, but also said that the cost is high, this is to help the number of money, but also good cheap!
In fact, the major e-commerce platform corresponds to the capital!
E-commerce = a small number of people have money to earn (oligopoly economy, monopoly)
Entity = everyone has money to earn (economic inner circle)
Marx his old man pointed out in the "Capital", "Capital came to the world, from head to toe, every pore dripping with blood and filth."
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